Apple shows off iPhone 12 Pro cinematography chops in new Dolby Vision ad
Apple has released a new ad spot highlighting the video capabilities of its iPhone 12 Pro, including Dolby Vision HDR support.
The one-minute ad invites buyers to "make movies like the movies," and depicts a slew of iPhone 12 Pro and iPhone 12 Pro Max users taking video in various circumstances — from recording a music video to capturing professional stunt driving.
Along with highlighting the movie-like capabilities of the new lineup, the clip also shows off different creative and improvised methods to make use of an iPhone 12 Pro camera for both professional or home video recording.
The iPhone 12 Pro and iPhone 12 Pro Max, according to Apple, are the only cameras that "can shoot, edit and playback in Dolby Vision." Both models can shoot up to 60 fps in Dolby Vision. The iPhone 12 and iPhone 12 mini also support Dolby Vision, but are capped at 30 fps.
Apple's iPhone 12 Pro and iPhone 12 models launched on Friday, Oct. 23. The larger iPhone 12 Pro Max and smaller iPhone 12 mini become available to preorder on Nov. 6.