Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple's AirTag helps you keep track of your things for $29 each, $99 in a four-pack

Apple AirTag

Last updated

After a series of leaks and rumors spanning years, Apple's AirTag tracker system has arrived to help you keep track of all your gear from your iPhone. Integrating with Apple's "Find My" app, the accessories are priced at $29 apiece, or $99 for a four-pack.

The new circular trackers can be affixed to different devices and located using the updated Find My app included as part of iOS 14. The updated app is broken out into four tabs for "People," "Devices," "Items," and "Me."

Objects can be placed into "lost" mode where when another iPhone user comes in proximity it sends the device location back to the owner, similar to Tile's community feature. When in lost mode, anyone who finds them can tap them via NFC to learn more about the lost item.

Personalize your AirTag Personalize your AirTag

When ordering, users are able to customize their AirTags with emojis to make them representative of what you are tracking with them.

The device trackers will utilize Apple's U1 chip, have an internal accelerometer, sport IP67 water and dust resistance, and have a built-in speaker for easier discovery. The back is laser-etched polished stainless steel while the top is plastic and can be personalized.

AirTag features AirTag Features

The battery is user-replaceable so they aren't discarded when the battery dies. The battery will also last over a year with regular use.

When trying to track down your item, a precision fiding feature in the Find My app gives you exact directions and distance to where your device is.

Apple has many AirTag accessories Apple has many AirTag accessories

Setup mimics Apple's AirPods experience. Just bring AirTag near your iPhone and a card appears on screen to help you onboard the device and add to the Find My app.

To go with AirTag, Apple is introducing a line of accessories. Apple has its own Polyurethane Loop, Leather Loop, and Leather Key Ring.

Apple was rumored to launch the trackers for some time. Ming-Chi Kuo reiterated the rumor just prior to Apple's iPhone 11 event in 2019 though the trackers never surfaced. Code in builds of iOS 13 revealed the shapes and even the name of Apple's then-unannounced tracker and the final release of iOS 13.2 revealed a first look at the revamped Find My app.

As Apple finalized the tags for release, additional rumors and renders spread online including a slew of third-party covers and accessories to attach the tags to various things.

In April, Apple officially brought its third-party Find My network online after announcing it at the 2020 Worldwide Developer Conference. Supported third-party Find My devices including the new Belkin SoundForm earbuds, VanMoof's e-bikes, and the Chipolo ONE Spot tracker.

This story is breaking. Update frequently for the most up to date information



84 Comments

kkqd1337 12 Years · 471 comments

sounds like it wont be useful for tracking thefts as i think they said it alerts an iphone carrier of an unknown tag

shame i wanted to put one in my car

bageljoey 18 Years · 1997 comments

Mock me if you will, I’m a launch day adopter here. Wallet. Keys. iPad and maybe glasses!  Lol!

cornchip 11 Years · 1943 comments

bageljoey said:
Mock me if you will, I’m a launch day adopter here. Wallet. Keys. iPad and maybe glasses!  Lol!

Not sure why you’d need for an iPad? 

sflocal 16 Years · 6140 comments

kkqd1337 said:
sounds like it wont be useful for tracking thefts as i think they said it alerts an iphone carrier of an unknown tag

shame i wanted to put one in my car

I was ready to head all in with the AirTags for the exact same reason.  Knowing that any iPhone out there would relay back its location without having to install any app (like Tile) was no-brainer for me.  


Stalkers abusing this is a valid concern.  I'm hoping to see what the real-world issues are when it comes out.  I live in San Francisco and garage break-in's are common here.  AirTags would be perfect for tagging some of my high-priced items in case of theft.  To think that a stranger's iPhone would get a prompt of an unknown AirTag would seem to me like message overkill has me thinking there's a practical solution to prevent stalking, yet give victims of theft a useful and accurate location for the police.

omasou 7 Years · 646 comments

are we sure that it isn't ONLY when in lost mode that other iPhones can "see" the tags?

Objects can be placed into "lost" mode where when another iPhone user comes in proximity it sends the device location back to the owner, similar to Tile's community feature. When in lost mode, anyone who finds them can tap them via NFC to learn more about the lost item.