Ted Lasso and Coach Beard from the popular Apple TV+ show announced the U.S. Soccer Women's National Team roster.
The official U.S. Soccer Women's National Team Twitter account shared a video of "Ted Lasso" characters introducing the Tokyo 2021 Olympics roster. Jason Sudeikis and Brendan Hunt take on their roles as Ted Lasso and Coach Beard to announce the roster.
#Believe
— U.S. Soccer WNT (@USWNT) June 23, 2021
They do. We do.
Let's bring it home #OneNationOneTeam #RoadToTokyo pic.twitter.com/rloJ1rzu5M
"Ted Lasso" has been an unlikely candidate for placing Apple TV+ on the map, but many say the show is the must watch series on the platform. Even Apple CEO Tim Cook has commented "Ted Lasso" is his favorite show, leaning into the hype.
It is unclear how this publicity stunt was put together, but the result was the same — a fun promotion of both the 2021 Tokyo Olympics and "Ted Lasso" rolled into one. The first game for the U.S. Women's National Team is held on July 21 with "Ted Lasso" premiering season two on July 23.
"Ted Lasso" is available on Apple TV+, a streaming service that costs $4.99 per month. The service is also included in every tier of the Apple One subscription bundle.
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4 Comments
So this is what all the Olympic billions are going towards. Anyone near Tokyo knows the profiteers are the only reason this event is happening -- most people haven't even had the chance to get vaccinated here in Japan yet, But the Olympic participants have gotten theirs here of course. Wish I was joking.
As long as it brings more people to Apple TV+.
Well done promo.
Ted Lasso is Tim Cook’s favorite show? I had no idea…
/s