Apple One Premier bundle launching in 17 new countries on Nov. 3

I have never understood Apple’s business model for selecting options with their One bundled tiers.  All of them include Arcade, but we do not — and never will — play any of their games, yet they offer no bundle without Arcade.  Make no sense to me.

jamnap said:

I have never understood Apple’s business model for selecting options with their One bundled tiers.  All of them include Arcade, but we do not — and never will — play any of their games, yet they offer no bundle without Arcade.  Make no sense to me.

Business sense. You don't need Arcade, but it's a "free" add-on so it doesn't bother you to get it. And it pads their subscription count for a service that would otherwise have far fewer users.

jamnap said:

I have never understood Apple’s business model for selecting options with their One bundled tiers.  All of them include Arcade, but we do not — and never will — play any of their games, yet they offer no bundle without Arcade.  Make no sense to me.

Adding non-Arcade tiers would look like this:

Apple One Premier
Apple One
Apple One Non-Gamer

Then you’ll have to cater to those who don’t want Fitness, Cloud etc.

Apple One Premier
Apple One
Apple One Non-Gamer
Apple One No iCloud
Apple One Lazy Tier (No Fitness+)
Apple One No TV+ Tier
Apple One No Music

The most simple way I can think of to remove Arcade could be:

Apple One Premier
Apple One
Apple One Pick 4
Apple One Pick 3

But even that’s dumb and doesn’t help advertise all services. The hope is that you or your kids will eventually give Arcade a shot since it’s packed in.

I think the way Apple is doing it is fine. I would prefer just one tier for simplicity.

chris_kalan said:

jamnap said:

I have never understood Apple’s business model for selecting options with their One bundled tiers.  All of them include Arcade, but we do not — and never will — play any of their games, yet they offer no bundle without Arcade.  Make no sense to me.

Business sense. You don't need Arcade, but it's a "free" add-on so it doesn't bother you to get it. And it pads their subscription count for a service that would otherwise have far fewer users.

It’s a bundle. Just like cable, Amazon Prime and other bundles. That user can complain that 5 for $5 is a ripoff at the grocery store because they only need 4 items. Fine, they can buy each item for $1.50 instead.

Is seems like a half-assed measure here in India. I do not have an Apple One option with 2 TB iCloud space. The only options are an individual plan that includes Apple Music, Apple TV+, Apple Arcade & 50GB iCloud bundle or a family plan with Apple Music, Apple TV+. Apple Arcade and 200GB iCloud storage.

The annual subscription for Apple TV+ and Apple Arcade works out cheaper for me.