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Topic: Advertising

Editorial: Will Apple's $6k+ Mac Pro require brainwash marketing to sell?

10/15/2019, 08:10 am

Apple's high-end pro market has long wished for a seriously fast Mac workstation. The premium new system Apple debuted at WWDC19 is one of the most expensive Macs ever, but it is being sold at a time when unit sales of desktop Macs are small and not really growing. Will Apple have to brainwash the masses to buy it?

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Class-action lawsuit claiming Google tracked UK iPhone users revived

10/02/2019, 07:10 am

An attempted billion-pound class-action lawsuit against Google, alleging the search giant has been tracking iPhone users, has been revived by the United Kingdom Court of Appeal, which has allowed the case to proceed through the UK courts.

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Apple 'Nice' Face ID ad song usage was like winning 'a major award'

08/06/2019, 01:08 pm

The voice behind the 'Nice, so nice' soundbite played in the recent iPhone Face ID commercial, producer Latroit, revealed he was overjoyed by the inclusion of the song 'Nice' on the ad's soundtrack, likening it to winning an award.

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Latest 'Behind the Mac' videos tells college students to 'Test the Impossible'

08/01/2019, 03:08 pm

Apple's latest "Behind the Mac" ad, "Test the Impossible," is another effort at manufacturing a lifestyle image, in this instance targeted at college students.

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Two Apple ads get nominations for Outstanding Commercial Emmys

07/16/2019, 05:07 pm

Two ads from Apple partner TBWA\Media Arts Lab were nominated for Outstanding Commercial Emmys on Tuesday, potentially marking the last year in which the company has no original TV shows up for awards.

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New Apple iPhone ad sells Face ID as the perfect lazy sign-in option [u]

07/08/2019, 09:07 am

Apple on Monday premiered a new iPhone TV ad, "Nap," concentrating on the minimal effort needed to use Face ID.

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Apple seeks to avoid Korean antitrust penalties by offering remedial action

07/04/2019, 09:07 am

Apple Korea has proposed consent decree to the country's Fair Trade Commission. If accepted, this means Apple will change how it operates in Korea, but will not plead guilty to accusations of exploiting carriers and potentially avoid fines.

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Australia's Women's Cricket Team uses Apple Watch to train

07/01/2019, 04:07 pm

Hoping to sell people on the Apple Watch's fitness uses, Apple on Monday highlighted the Australian Women's Cricket Team, which is using the wearable to its players.

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New Apple video ads sell App Store & iMessage security, recycling efforts

07/01/2019, 03:07 pm

Apple on Monday unloaded a burst of short "message" ads on YouTube, continuing its ongoing focus on user privacy and security.

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Apple's latest 'Shot on iPhone' piece takes viewers to the Gay Rodeo

06/29/2019, 01:06 pm

Apple on Saturday premiered a new commissioned film for its "Shot on iPhone" ad campaign, "Call Me Cowboy."

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Nick Law will be Apple's VP of marketing communications integration

06/27/2019, 02:06 pm

The hiring of high-profile marketing executive Nick Law by Apple has become clearer, with the veteran said to be taking up a new role at the iPhone producer as the vice president of marcom integration.

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Apple recruits high-profile marketing exec Nick Law

06/25/2019, 10:06 am

Apple has hired Nick Law -- the chief creative officer multinational ad behemoth Publicis Groupe -- for an unknown role.

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Industry veteran Chris Thorne is Apple's Beats chief marketing officer

06/24/2019, 10:06 am

Apple's Beats has installed marketing industry veteran Chris Thorne as its new chief marketing officer, "effective immediately," the company announced on Monday.

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'That's iPhone' ads released to Apple Australia YouTube channel

06/24/2019, 08:06 am

Apple released three new "That's iPhone" advertisements to their Australian YouTube channel regarding material recycling, iMessage, and privacy in the App Store.

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Apple's latest 'Shot on iPhone' promo sells iPhone XS as pro photo tool

06/10/2019, 03:06 pm

Working again to cast iPhones as a tool for serious photographers, Apple on Monday released its latest "Shot on iPhone" promo, featuring portrait specialist Christopher Anderson.

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Apple drops the hammer on third-party ads & trackers in kids apps

06/03/2019, 04:06 pm

As anticipated, Apple has updated its App Store guidelines to completely block developers from including third-party ads or analytics in kids titles.

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Apple ad partner TBWA\Media Arts Lab assigns new directors to iPhone, Services

05/30/2019, 04:05 pm

Apple's decades-long ad partner, TBWA\Media Arts Lab, has reportedly brought in two new creative directors to handle iPhones and Apple's subscription services.

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Apple launches UK-only 'Behind the Mac' page promoting Mac music making

05/17/2019, 10:05 am

In a slightly unusual move Apple has launched a new U.K.-only promo page, "Behind the Mac," selling people on Macs for all stages of music production.

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Newest iPhone XR ad promises that 'you'll lose power before it will'

05/13/2019, 09:05 am

Apple this weekend released a new ad for the iPhone XR, "Up Late," this time using battery life as its key selling point.

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Apple's latest 'Shot on iPhone' ad goes behind the scenes with Toronto Maple Leafs

04/10/2019, 01:04 pm

Apple on Wednesday premiered its latest "Shot on iPhone" ad, this time with a short film shot by Toronto Maple Leafs players Auston Matthews and Mitch Marner.

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