Apple's ad campaigns made a strong showing at this year's Art Director's Club awards, picking up the "Best in Show" Black Cube award, four Gold Cube awards, three Silver Cube awards, and six Bronze Cube awards.
A profile of James Vincent, an advertising executive who worked on some of Apple's biggest campaigns, reveals he is still using lessons learned during his time spent assisting the iPhone maker at ad agency TBWA, as he continues to build up his own consulting firm FNDR.
Apple has not turned iOS into adware, yet we do get get more notifications of services than we did. That's still a long way from having Mail's inbox showing us banner ads for golf games and dating sites, though.
JP Morgan analyst Samik Chatterjee says that more than three years after Tim Cook started highlighting Services revenue investors are starting to appreciate that aspect of the company — and Apple TV+ plus the potential of dramatic advertising revenue growth will lead the charge.
Apple's high-end pro market has long wished for a seriously fast Mac workstation. The premium new system Apple debuted at WWDC19 is one of the most expensive Macs ever, but it is being sold at a time when unit sales of desktop Macs are small and not really growing. Will Apple have to brainwash the masses to buy it?
An attempted billion-pound class-action lawsuit against Google, alleging the search giant has been tracking iPhone users, has been revived by the United Kingdom Court of Appeal, which has allowed the case to proceed through the UK courts.
The voice behind the 'Nice, so nice' soundbite played in the recent iPhone Face ID commercial, producer Latroit, revealed he was overjoyed by the inclusion of the song 'Nice' on the ad's soundtrack, likening it to winning an award.
Two ads from Apple partner TBWA\Media Arts Lab were nominated for Outstanding Commercial Emmys on Tuesday, potentially marking the last year in which the company has no original TV shows up for awards.
Apple Korea has proposed consent decree to the country's Fair Trade Commission. If accepted, this means Apple will change how it operates in Korea, but will not plead guilty to accusations of exploiting carriers and potentially avoid fines.
The hiring of high-profile marketing executive Nick Law by Apple has become clearer, with the veteran said to be taking up a new role at the iPhone producer as the vice president of marcom integration.