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Topic: Advertising

Ex-Apple ad chief James Vincent not bitter years after bad split

02/26/2020, 11:02 am

A profile of James Vincent, an advertising executive who worked on some of Apple's biggest campaigns, reveals he is still using lessons learned during his time spent assisting the iPhone maker at ad agency TBWA, as he continues to build up his own consulting firm FNDR.

2 comments

Apple is pushing its services, but iOS is not adware yet

02/19/2020, 09:02 am

Apple has not turned iOS into adware, yet we do get get more notifications of services than we did. That's still a long way from having Mail's inbox showing us banner ads for golf games and dating sites, though.

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App tracking alert in iOS 13 has dramatically cut location data flow to ad industry

01/13/2020, 02:01 pm

Apple's initiatives to minimize tracking by marketers is continuing to make life harder for the advertising industry, forcing advertisers to use inefficient data sources to pinpoint users.

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Apple TV+ subscriptions & ads predicted to generate $25 billion per year by 2025

11/15/2019, 06:11 am

JP Morgan analyst Samik Chatterjee says that more than three years after Tim Cook started highlighting Services revenue investors are starting to appreciate that aspect of the company -- and Apple TV+ plus the potential of dramatic advertising revenue growth will lead the charge.

13 comments

Editorial: Will Apple's $6k+ Mac Pro require brainwash marketing to sell?

10/15/2019, 08:10 am

Apple's high-end pro market has long wished for a seriously fast Mac workstation. The premium new system Apple debuted at WWDC19 is one of the most expensive Macs ever, but it is being sold at a time when unit sales of desktop Macs are small and not really growing. Will Apple have to brainwash the masses to buy it?

171 comments

Class-action lawsuit claiming Google tracked UK iPhone users revived

10/02/2019, 07:10 am

An attempted billion-pound class-action lawsuit against Google, alleging the search giant has been tracking iPhone users, has been revived by the United Kingdom Court of Appeal, which has allowed the case to proceed through the UK courts.

6 comments

Apple 'Nice' Face ID ad song usage was like winning 'a major award'

08/06/2019, 01:08 pm

The voice behind the 'Nice, so nice' soundbite played in the recent iPhone Face ID commercial, producer Latroit, revealed he was overjoyed by the inclusion of the song 'Nice' on the ad's soundtrack, likening it to winning an award.

6 comments

Latest 'Behind the Mac' videos tells college students to 'Test the Impossible'

08/01/2019, 03:08 pm

Apple's latest "Behind the Mac" ad, "Test the Impossible," is another effort at manufacturing a lifestyle image, in this instance targeted at college students.

4 comments

Two Apple ads get nominations for Outstanding Commercial Emmys

07/16/2019, 05:07 pm

Two ads from Apple partner TBWA\Media Arts Lab were nominated for Outstanding Commercial Emmys on Tuesday, potentially marking the last year in which the company has no original TV shows up for awards.

4 comments

New Apple iPhone ad sells Face ID as the perfect lazy sign-in option [u]

07/08/2019, 09:07 am

Apple on Monday premiered a new iPhone TV ad, "Nap," concentrating on the minimal effort needed to use Face ID.

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Apple seeks to avoid Korean antitrust penalties by offering remedial action

07/04/2019, 09:07 am

Apple Korea has proposed consent decree to the country's Fair Trade Commission. If accepted, this means Apple will change how it operates in Korea, but will not plead guilty to accusations of exploiting carriers and potentially avoid fines.

2 comments

Australia's Women's Cricket Team uses Apple Watch to train

07/01/2019, 04:07 pm

Hoping to sell people on the Apple Watch's fitness uses, Apple on Monday highlighted the Australian Women's Cricket Team, which is using the wearable to its players.

5 comments

New Apple video ads sell App Store & iMessage security, recycling efforts

07/01/2019, 03:07 pm

Apple on Monday unloaded a burst of short "message" ads on YouTube, continuing its ongoing focus on user privacy and security.

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Apple's latest 'Shot on iPhone' piece takes viewers to the Gay Rodeo

06/29/2019, 01:06 pm

Apple on Saturday premiered a new commissioned film for its "Shot on iPhone" ad campaign, "Call Me Cowboy."

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Nick Law will be Apple's VP of marketing communications integration

06/27/2019, 02:06 pm

The hiring of high-profile marketing executive Nick Law by Apple has become clearer, with the veteran said to be taking up a new role at the iPhone producer as the vice president of marcom integration.

2 comments

Apple recruits high-profile marketing exec Nick Law

06/25/2019, 10:06 am

Apple has hired Nick Law -- the chief creative officer multinational ad behemoth Publicis Groupe -- for an unknown role.

8 comments

Industry veteran Chris Thorne is Apple's Beats chief marketing officer

06/24/2019, 10:06 am

Apple's Beats has installed marketing industry veteran Chris Thorne as its new chief marketing officer, "effective immediately," the company announced on Monday.

1 comments

'That's iPhone' ads released to Apple Australia YouTube channel

06/24/2019, 08:06 am

Apple released three new "That's iPhone" advertisements to their Australian YouTube channel regarding material recycling, iMessage, and privacy in the App Store.

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Apple's latest 'Shot on iPhone' promo sells iPhone XS as pro photo tool

06/10/2019, 03:06 pm

Working again to cast iPhones as a tool for serious photographers, Apple on Monday released its latest "Shot on iPhone" promo, featuring portrait specialist Christopher Anderson.

12 comments

Apple drops the hammer on third-party ads & trackers in kids apps

06/03/2019, 04:06 pm

As anticipated, Apple has updated its App Store guidelines to completely block developers from including third-party ads or analytics in kids titles.

0 comments