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Topic: Advertising

Apple's latest 'Shot on iPhone' promo sells iPhone XS as pro photo tool

06/10/2019, 03:06 pm

Working again to cast iPhones as a tool for serious photographers, Apple on Monday released its latest "Shot on iPhone" promo, featuring portrait specialist Christopher Anderson.

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Apple drops the hammer on third-party ads & trackers in kids apps

06/03/2019, 04:06 pm

As anticipated, Apple has updated its App Store guidelines to completely block developers from including third-party ads or analytics in kids titles.

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Apple ad partner TBWA\Media Arts Lab assigns new directors to iPhone, Services

05/30/2019, 04:05 pm

Apple's decades-long ad partner, TBWA\Media Arts Lab, has reportedly brought in two new creative directors to handle iPhones and Apple's subscription services.

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Apple launches UK-only 'Behind the Mac' page promoting Mac music making

05/17/2019, 10:05 am

In a slightly unusual move Apple has launched a new U.K.-only promo page, "Behind the Mac," selling people on Macs for all stages of music production.

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Newest iPhone XR ad promises that 'you'll lose power before it will'

05/13/2019, 09:05 am

Apple this weekend released a new ad for the iPhone XR, "Up Late," this time using battery life as its key selling point.

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Apple's latest 'Shot on iPhone' ad goes behind the scenes with Toronto Maple Leafs

04/10/2019, 01:04 pm

Apple on Wednesday premiered its latest "Shot on iPhone" ad, this time with a short film shot by Toronto Maple Leafs players Auston Matthews and Mitch Marner.

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Apple profiles dance choreographer Hope Boykin to promote AirPods

03/26/2019, 04:03 pm

Apple on Tuesday published a marketing profile of New York-based dance choreographer Hope Boykin, looking to sell AirPods as more than a convenient pair of wireless earbuds.

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Apple, Annie Lennox & other celebrities collaborate on 'Global Feminism' campaign for International Women's Day

03/07/2019, 09:03 am

Continuing a marketing campaign ahead of tomorrow's International Women's Day, Apple on Thursday premiered "Global Feminism," a star-studded video paired with a matching Apple Music playlist.

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Apple's latest iPhone photo & video tutorials cover Rule of Thirds, timelapses

02/22/2019, 04:02 pm

Apple on Friday published four short video tutorials to YouTube, offering basic tips for the iOS Camera app and shooting photos and videos with an iPhone.

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Apple's latest iPhone XS & XR ad 'Bokeh'd' plays with social downsides of Depth Control

02/15/2019, 04:02 pm

Perhaps signalling that it's embarking on a broader campaign, Apple has released a second ad promoting Depth Control on the iPhone XS & XR, "Bokeh'd."

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Director of Apple's '1984' & 'Think Different' campaigns retires from Apple's ad partner

02/14/2019, 09:02 am

Lee Clow, the founder of Apple's main ad partner TBWA\Media Arts Lab, is retiring after spending a large part of his career working on Apple's most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.

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Apple takes memoji-themed Apple Music ads to YouTube ahead of Grammy Awards

02/08/2019, 10:02 am

Expanding beyond a recent billboard campaign, Apple on Friday released a trio of Apple Music ads ahead of this Sunday's Grammy Awards, themed around the memoji feature on the latest iPhones.

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New iPhone XS & iPhone XR ad sells Portrait Mode's background blur

02/07/2019, 03:02 pm

Apple on Thursday premiered its latest iPhone ad, trumpeting Portrait Mode on both the XS and the XR.

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Apple Music memoji-themed billboards pop up ahead of Grammy awards

02/05/2019, 12:02 pm

Capitalizing on the publicity around next Sunday's Grammy Awards, Apple is running a series of billboards around Los Angeles featuring memoji versions of artists like Ariana Grande and Kacey Musgraves.

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iOS 12.2 can block Web access to your iPhone's motion sensors

02/04/2019, 12:02 pm

Ad agencies are reportedly worried about a change to iOS 12.2 that will allow Safari users to block webpages wanting access to motion sensor data.

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Macintosh-launching '1984' Super Bowl advertisement pitch deck surfaces

02/04/2019, 11:02 am

A newly-published storyboard reveals the imagery used to pitch Apple on what would ultimately become its "1984" Super Bowl ad, teasing the launch of the Macintosh.

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Apple posts video shot on 32 iPhone XRs, plus behind-the-scenes footage

01/28/2019, 04:01 pm

In a departure from its usual advertising style, Apple on Monday posted a new video to YouTube called "Full Circle," which showcasing some of the wilder video possibilities of the iPhone XR.

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Apple features Apple Pay Cash with new YouTube ads

01/23/2019, 04:01 pm

Apple on Wednesday released a trio of videos to its YouTube channel, hoping to hook more people on the idea of using Apple Pay Cash.

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Apple is financially exploiting wireless carriers in South Korea, says antitrust watchdog

01/21/2019, 09:01 am

Apple is taking advantage of South Korean carriers by collecting money for ads, the country's Fair Trade Commission said during a hearing on the iPhone maker's business practices.

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2018 iPad Pro getting push from new Apple promotional page

01/14/2019, 01:01 pm

In an unusual marketing ploy, Apple has premiered a mobile-only website selling the 2018 iPad Pro, boiling its advantages down to four main points.

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