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Topic: Advertising

Apple's latest iPhone XS & XR ad 'Bokeh'd' plays with social downsides of Depth Control

02/15/2019, 04:02 pm

Perhaps signalling that it's embarking on a broader campaign, Apple has released a second ad promoting Depth Control on the iPhone XS & XR, "Bokeh'd."

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Director of Apple's '1984' & 'Think Different' campaigns retires from Apple's ad partner

02/14/2019, 09:02 am

Lee Clow, the founder of Apple's main ad partner TBWA\Media Arts Lab, is retiring after spending a large part of his career working on Apple's most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.

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Apple takes memoji-themed Apple Music ads to YouTube ahead of Grammy Awards

02/08/2019, 10:02 am

Expanding beyond a recent billboard campaign, Apple on Friday released a trio of Apple Music ads ahead of this Sunday's Grammy Awards, themed around the memoji feature on the latest iPhones.

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New iPhone XS & iPhone XR ad sells Portrait Mode's background blur

02/07/2019, 03:02 pm

Apple on Thursday premiered its latest iPhone ad, trumpeting Portrait Mode on both the XS and the XR.

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Apple Music memoji-themed billboards pop up ahead of Grammy awards

02/05/2019, 12:02 pm

Capitalizing on the publicity around next Sunday's Grammy Awards, Apple is running a series of billboards around Los Angeles featuring memoji versions of artists like Ariana Grande and Kacey Musgraves.

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iOS 12.2 can block Web access to your iPhone's motion sensors

02/04/2019, 12:02 pm

Ad agencies are reportedly worried about a change to iOS 12.2 that will allow Safari users to block webpages wanting access to motion sensor data.

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Macintosh-launching '1984' Super Bowl advertisement pitch deck surfaces

02/04/2019, 11:02 am

A newly-published storyboard reveals the imagery used to pitch Apple on what would ultimately become its "1984" Super Bowl ad, teasing the launch of the Macintosh.

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Apple posts video shot on 32 iPhone XRs, plus behind-the-scenes footage

01/28/2019, 04:01 pm

In a departure from its usual advertising style, Apple on Monday posted a new video to YouTube called "Full Circle," which showcasing some of the wilder video possibilities of the iPhone XR.

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Apple features Apple Pay Cash with new YouTube ads

01/23/2019, 04:01 pm

Apple on Wednesday released a trio of videos to its YouTube channel, hoping to hook more people on the idea of using Apple Pay Cash.

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Apple is financially exploiting wireless carriers in South Korea, says antitrust watchdog

01/21/2019, 09:01 am

Apple is taking advantage of South Korean carriers by collecting money for ads, the country's Fair Trade Commission said during a hearing on the iPhone maker's business practices.

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2018 iPad Pro getting push from new Apple promotional page

01/14/2019, 01:01 pm

In an unusual marketing ploy, Apple has premiered a mobile-only website selling the 2018 iPad Pro, boiling its advantages down to four main points.

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Huawei punishes staff with pay cuts for marketing tweet sent via iPhone

01/04/2019, 09:01 am

Chinese smartphone giant Huawei has issued harsh punishments to two of its staff in the aftermath of New Year's Day marketing tweet sent out with the label "via Twitter for iPhone."

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Apple Watch 'Close Your Rings' page revamped with stories from athletes & others

01/02/2019, 02:01 pm

Perhaps looking to attract new iPhone owners in the aftermath of Christmas, Apple this week updated its "Close Your Rings" marketing page for the Apple Watch, featuring four more stories of how people use the Activity app.

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Apple's latest ad uses human 'flood' to sell iPhone XR colors

12/28/2018, 09:12 am

Apple on Friday released a new video spot promoting the iPhone XR, once again concentrating on the chassis colors buyers can choose from.

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iPhone saves woman's life after shipwreck near Japan

12/17/2018, 09:12 am

A woman's iPhone was instrumental in summoning rescue, after a chartered boat capsized off the coast of Japan dumping her and her friends in the ocean.

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Class action suit alleges Apple lies to customers over size & resolution of iPhone X, XS & XS Max

12/14/2018, 03:12 pm

A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims about both the size and pixel count of its OLED iPhone displays, claiming the company literally cuts corners.

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Apple commercials claim three spots in Adweek 'Best Ads of 2018' rankings

12/13/2018, 03:12 pm

Trade publication Adweek has published its annual list of the 25 best ads across all media, handing out three spots to TV commercials for Apple.

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Apple shares 'Real Stories' videos of people saved by Apple Watch

12/06/2018, 02:12 pm

The Apple Watch can, and does, save lives. Apple has shared a pair of stories about how it has done so on YouTube.

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Apple shares mini documentary on Japan's 'decotora' shot entirely on iPhone XS

11/30/2018, 03:11 pm

Apple on Friday released a new short film in its "Shot on iPhone" marketing campaign, "Lady Misaki," about Japan's decotora -- a tradition of elaborately decorated trucks driving real cargo.

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Apple's 2018 'Share Your Gifts' holiday ad goes for animated charm, selling creativity

11/20/2018, 03:11 pm

Apple on Tuesday released its annual holiday ad, designed more to manufacture an emotional attachment with the Apple brand than sell any specific product.

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