Estimates released Wednesday from market research firms show overall U.S. PC shipments fell nearly 14 percent year-to-year in the third quarter of 2012, while Apple's share shrunk 6.1 percent over the same period.
While sales of the iPad are replacing Mac purchases for some customers, one new analysis concludes that's a good thing, as growth and market share opportunities for tablets provide more potential for Apple.
Apple saw its domestic Mac shipments grow to 10.6 percent of the market in the first quarter of 2012, as the company once again grew while the rest of the PC market saw its shipments slide. [Updated with additional data from IDC]
The latest domestic sales data from the NPD Group shows the Mac lineup demonstrating 13 percent year over year growth in the first two months of the current quarter, a growth number Wall Street watchers expect Apple will handily exceed when the December quarter is concluded.
Apple's recent success in the enterprise comes as the company has worked to cater to businesses' needs, and also as Chief Executive Tim Cook has shown a friendlier side than companies were used to with Steve Jobs.