Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.
While the tech media has devoted lots of attention to Apple's concerned reaction to Samsung's 2012 marketing blitz, evidence likely to be presented during the Apple vs Samsung trial shows that it was Samsung that targeted its attention on "beating Apple" as its "#1 priority" for 2012.
In the original Apple vs Samsung patent trial, Apple made the Galaxy a star witness by presenting a "copy cat" document that detailed every difference with Apple's iPhone paired with advice on how to more closely copy it. For the second trial, Apple has dug up several more Copy Cat docs detailing the evolution of Samsung's "slavish copying," particularly evident with Slide to Unlock.
An email Apple cofounder Steve Jobs sent to his top executives outlines the vision he had for the company in 2010, including future iPhone iterations, "Apple TV 2" and changes to MobileMe that hoped would leapfrog Google's cloud services.
During the Apple v. Samsung patent trial on Friday, Apple software engineer and head of the company's human interface team Greg Christie took the stand to offer background on the original iPhone, specifically the "slide-to-unlock" feature.
Just hours after Apple filed a motion asking to show evidence of alleged misleading and false statements delivered by Samsung counsel in the companies' second California patent trial, a district court judge late Thursday largely denied the request in a way that could narrow Apple's case moving forward.
As Samsung's new flagship Galaxy S5 nears official release, videos and "first looks" are popping up across the Web, the latest of which pits the handset's swipe-style fingerprint reader against Apple's Touch ID.
The White House is reportedly unhappy with South Korean electronics maker Samsung, over allegations that the company sponsored a "selfie" to which President Barack Obama was inadvertently a party.
As the first day of Apple's second California patent trial against Samsung drew to a close on Tuesday, the suit's first witness, Apple SVP of Worldwide Marketing Phil Schiller, took the stand to deliver testimony nearly identical to that given twice before during the first Apple v. Samsung case.
The second California Apple v. Samsung patent trial kicked off on Tuesday, with both parties offering opening statements to the jury, two of whom were excused just one day after being selected.
With accusations of copying and commoditization already rife within the smartphone and tablet industries, three of the market's biggest names — Samsung, HTC and Toshiba — all showcased similar glove-themed prank products on Tuesday for April Fools' Day. Hilarity ensued.
After a day-long selection process, the jury for Apple's second California patent trial against Samsung has been decided and proceedings are set to kick off on Tuesday with Apple's first witness: the company's SVP of Worldwide Marketing Phil Schiller.
Apple's second patent infringement trial against Samsung begins today, outlining a battle that the two sides are waging in very different ways. Apple will be expanding upon its legal strategy outlined in the first trial, while Samsung is starting over with an entirely new tactic aimed at devaluating Apple's inventions so it can continue using them for virtually nothing.
U.S. Judge Lucy H. Koh has overruled objections raised by Samsung regarding an instructional video providing jurors an introduction to the patent system.
Samsung has raised objections to a "how patents work" video created by the Federal Judicial Center to provide jurors with an introduction to the patent system, claiming it would be "highly prejudicial" to expose jurors to the idea that Apple invented original products worthy of being patented.
In 2011, the world's two most profitable mobile phone makers engaged in a global IP war that continues to this day. As Apple and Samsung prepare for their second trial, it's useful to review why many onlookers were so ill informed about the first one: Wikipedia.
Apple's chief rival Samsung had big plans for the debut of its flagship Galaxy S5 smartphone on April 11, but carriers in its native country of South Korea have opted to upstage that launch date by releasing the new handset early.
In 2007 Apple introduced iPhone, emphasizing that virtually every significant aspect of its entirely new experience and industrial design was protected by patents. Three years later a global patent war erupted. Who's to blame?
Apple has once again defeated rival Samsung in the courtroom, this time in Japan, where it was ruled that the iPhone 4S, iPhone 4 and iPad 2 do not infringe on data communication patents owned by the South Korean electronics giant.
From the constant harping about the supposed "failure" of Apple's iPhone 5c, you'd think the phone is selling poorly. The reality is that middle tier model, while dramatically less popular than Apple's top of the line iPhone 5s, still managed to outsell every Blackberry, every Windows Phone and every Android flagship in the winter quarter, including Samsung's Galaxy S4.
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Mikey Campbell
Daniel Eran Dilger
Neil Hughes
AppleInsider Staff
