At an event on Wednesday, Microsoft debuted a lot of hardware, some of it surprising, and some of it not. But, instead of embracing the standard, Microsoft is starting to do more with controlling the hardware from top to bottom — a trick it learned from Apple.
At Microsoft's media event in New York on Wednesday, the Windows producer expanded its Surface hardware line with new models, including updates to the Surface Laptop line and the Surface Pro, and the debut of the ARM-powered Surface Pro X.
Microsoft's Surface Pro is the ideal Windows tablet, and is the one you should buy if you're looking for that kind of thing, but is a missed opportunity for Microsoft to demonstrate with Windows that it can do what Apple does for complete operating system and hardware integration.
At a Tuesday press event in Shanghai, Microsoft revealed the long-awaited fifth-generation Surface Pro, hoping to steal some thunder away from Apple ahead of Mac and iPad Pro refreshes that could come as soon as next month.
Calling the new MacBook Pro with Touch Bar a "disappointment," Microsoft claims that more users than ever are switching from Apple's MacBook lineup to its competing Surface lineup of hybrid laptop tablets.
Patriots head coach Bill Belichick has given up on the Microsoft Surface for game planning, and has emphasized the point with a five-minute diatribe on the failings of the NFL-mandated device and associated IT nightmares.
Microsoft Surface Pro tablets stopped working on the sidelines of a major U.S. football game today, causing a spectacular black eye for the struggling product just as its maker was performing an advertising blitz for the hybrid tablet device integrated into the game itself.
The iPhone 6s was the most searched-for consumer technology item this year in Google's annual Year in Search rankings, published on Wednesday, though Apple did have competition from companies like Samsung and LG.
The launch of the iPad Pro signals a major shift in the tablet market, two new forecasts predict, calling for cheaper vendors selling smaller tablets to be affected by consumer demand for newer, larger, and more powerful hardware.