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Apple spotlights two new videos in 'Shot on iPhone 6' World Gallery

Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp grayscale images and slow-motion footage.

Still from "Shot on iPhone 6" film by Willian P.

With its latest World Gallery film clips Apple continues on a theme of showcasing stunning high-contrast imagery in a not-so-subtle suggestion that iPhone 6 is an amazing digital camera platform.

Today's additions feature a moody shot of a woman slowly paddling her boat down a river in Thailand as the sun hangs low. iPhone's low-noise camera sensor and fast lens sop up available light to produce an astoundingly deep slo-mo film dripping with ambiance.

A second black-and-white slo-mo clip from Brazil shows an athlete pulling off a bike stunt in midair. The film is carefully framed to avoid any hint of ground, offsetting the faceless rider from the cloudy sky behind him to convey a feeling of unanchored openness appropriately juxtaposing the first video.

Apple first introduced video clips to its "Shot on iPhone 6" World Gallery in early June, most recently adding to the minisite two weeks ago.

The World Gallery ad campaign first showed up on Apple's website in March featuring photos and video captured on iPhone by both professional photographers and amateurs alike. Earlier this week, the campaign won a Cannes Lions Grand Prix award for its outdoor billboard component.