Facebook warns of a 50% hit to advertisers' revenue from iOS 14
Facebook on Wednesday warned that recent anti-tracking features in iOS 14 could lead to a more than 50% drop in Audience Network revenue for advertisers.
Facebook on Wednesday warned that recent anti-tracking features in iOS 14 could lead to a more than 50% drop in Audience Network revenue for advertisers.
Malicious code that steals ad click revenue within apps has been discovered in a popular iOS software development kit.
Facebook representatives have reportedly reached out to key advertisers about how Apple's forthcoming ad tracking limitation in iOS 14 will affect them all.
Apple on Monday shared a new video in its "Apple at Work" series, this time focused on the use of Apple gear and products to overcome the struggles of working at home.
Apple's unique advertising campaigns continue to net industry accolades, with the latest efforts garnering 20 Pencils of varying distinction at this year's Design and Art Direction awards.
Apple has not turned iOS into adware, yet we do get get more notifications of services than we did. That's still a long way from having Mail's inbox showing us banner ads for golf games and dating sites, though.
Media Arts Lab, Apple's longtime advertising partner, this week axed about 50 employees as the company hews to the tech giant's evolving ad strategy, a report said on Tuesday.
Apple's MacBook Air is the target of Microsoft's latest ad, which cleverly enlists the help of a man named "Mac" Book to tout the new Surface Laptop 2.
Just 66 "I'm a Mac" ads aired out of 323 that were filmed. Star Justin Long says Steve Jobs always rejected the ones that had too much humor.
Apple has just released a new ad spot on its official YouTube channel highlighting once more the Depth Control feature on its latest iPhones.
Apple on Tuesday uploaded a new Apple Pay-centric ad to its official YouTube channel, showing a conversation between two people squabbling over who gets to pay for dinner.
Samsung's latest ad attacking the iPhone compares the download speeds of iPhone X to that of the Galaxy S9 while at the same time poking fun at Apple Store employees.
Continuing its lighthearted ad campaign based on user tweets, Apple has published a pair of new advertisements ahead of next week's iPad Pro refresh, boasting about the capabilities of the new A10X Fusion chip and the lag-free Apple Pencil.
Google's algorithmic efforts to "organize the world's information and make it universally accessible and useful" are again facing a critical failure, calling into question confidence in the search giant's unfinished, buggy artificial intelligence that's currently stomping all over its mission statement.
The U.K. advertising backlash against Google is spreading to the United States. Mobile carriers AT&T and Verizon, Enterprise car rental and pharmaceutical giant GlaxoSmithKline are among the major ad buyers acting to distance their brands from the offensive and extremist content that saturates YouTube.
Starting Thursday, Apple Music launched a new user-driven promotional program on Twitter with the hashtag "#MusicForEveryMinute", promoted by student ambassadors who will be rewarded with an extra three months of free subscription.
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