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Topic: NBA

Apple executive Eddy Cue celebrates courtside as Golden State Warriors take NBA title

06/13/2017, 09:06 am

iTunes chief and basketball devotee Eddy Cue was about as close as a fan can get Monday night, watching as the Golden State Warriors dominated the Cleveland Cavaliers to capture their second NBA championship in three years.

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Apple's latest Beats ad uses NBA stars LeBron James, James Harden & others

05/16/2017, 01:05 pm

Apple on Tuesday released a new Beats ad in its "Be Heard" series, this time featuring four NBA stars: LeBron James, James Harden, Kevin Durant, and Draymond Green.

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