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Music video platform Vevo is said to have signed deals with both Apple and Samsung to deliver streaming and on-demand content via set-top boxes and television sets, with a possible Apple TV debut coming as soon as this week.
According to The Wall Street Journal, Vevo will deliver its usual assortment of on-demand music videos, as it does via YouTube, as well as a new channel that serves up streaming content 24 hours a day.
Earlier in August, Vevo, a partnership between Sony Music Entertainment and Universal Music Group, was rumored to be working on a streaming app for the Apple TV. Sources claim the whispers were true, but along with the Apple TV app, the company will also be releasing a service for Samsung televesion sets.
While the service is not yet official, Apple will supposedly be first to offer Vevo's new offering on the Apple TV, possibly as soon as this week. Samsung's version is likely "a few weeks away," the publication said.
Vevo is thought to be looking for ways to branch out from YouTube, which takes a significant amount of advertising profit per video served. With the new apps, Vevo will have greater control over revenue. The music video provider is also said to be eyeing an entry into cable television, but has so far been unsuccessful in brokering a deal.
With its move to the living room, Vevo will be able to sell made for TV advertising, which is more lucrative than the Internet-focused offerings seen on YouTube. The company already has a TV presence with apps made for Microsoft's Xbox 360 and Roku set-top products, though the Apple TV deal could see much higher metrics given its domination of the streaming device market.