iPhone XR is topping XS & XS Max in sales, says Apple's Greg Joswiak

The executive declined, however, to comment about recent reports of iPhone production cuts, according to CNET. Several Apple suppliers as well as research firms have hinted at Apple lowering production based on weaker-than-expected demand. Rumors have even claimed a second wave of cuts, though that may be less likely.

The iPhone XR in particular has been a focus of concern. At $749, the product is the cheapest of Apple's new iPhones while still offering many of the features of the XS, such as Face ID, an edge-to-edge display, and an A12 processor. It's therefore expected to become the most popular model in the coming year — failure to beat the XS would likely signal major miscalculations on Apple's part.

Greg Joswiak separately noted that for the 30th anniversary of World AIDS Day, happening this Saturday, the company will be donating $1 to charity for each Apple Pay transaction made at an Apple store, Apple.com, or through the Apple Store iOS app.

Apple regularly donates to the Global Fund's anti-AIDS efforts through (PRODUCT)RED-branded devices and accessories, such as the red version of the iPhone XR. Joswiak noted that the company has so far raised $200 million from Red products, but refused to say what percentage of proceeds actually goes to the charity.