Malcolm Owen
Delivery lead times of the iPhone 14 Pro models have dipped below their iPhone 13 equivalents at this stage of release, analysts claim, while demand for the iPhone 14 remains "modest."
In the sixth week of the Apple Product Availability Tracker by JP Morgan, the Pro models of iPhone 14 are seeing lead times moderate from the fifth week's data. According to the tracker, lead times for the iPhone 14 Pro Max have leveled off to be at par with the Pro.
It is reckoned that the moderation timeline is similar to that of the iPhone 13 Pro models, despite lower supply constraints. Delivery at-home timing for the iPhone 14, Plus, Pro, and Pro Max are 2, 2, 29, and 30 days, down from 2, 4, 32, and 34 days respectively one week prior.
Relative to the iPhone 13, the lead times are shorter for the base iPhone 14, and slightly below for the Pro and Pro Max. JP Morgan doesn't offer a comparison for the iPhone 14 Plus, presumably due to the much later release date.
In the U.S., Pro Max demands track more in line with the Pro at 32 days each, with the Pro Max previously at 39 days. The lead times for the iPhone 14 and Plus are stable at three days each, but this is well below the roughly 11 days the iPhone 13 and mini was at for the same relative period.
In China, Pro model lead times now track below the global average, at 22 days and 29 days for the Pro and Pro Max respectively. Lead times of 1 day for the iPhone 14 and Plus in China is also very low compared to the 12 days of the iPhone 13 and mini for China.
For the UK and Germany in Europe, lead times are consistent for the Pro and moderate for the Max. The iPhone 14 and Plus have next-day lead times, well below the iPhone 13 and mini counterpart times of about 11 days.
The Wearables Tracker saw a gradual moderation for the new Apple Watch models. The Apple Watch Series 8 and Apple Watch Ultra had global average lead times of 9 days and 24 days respectively, down from 11 days and 25 days one week prior, while the Apple Watch SE went from 10 days to 9 days.
The second-generation AirPods Pro have a deal time of about 2 days, a slight moderation from three days for one week ago.
On Wednesday, a note to investors from JP Morgan forecast record-breaking financials for Apple's fourth fiscal quarter, with revenue of $90 billion and an earnings per share of $1.31.
-m.jpg)
Charles Martin
Christine McKee
Wesley Hilliard
Andrew Orr
William Gallagher
Sponsored Content
8 Comments
It would be helpful to know how many phones are being produced per day globally relative to last year.
I think for the lead times to be the same as 13 pro , considering Apple is directing factories to produce more 14 pros compared to last year as well as having Indian factories involved this year which didn’t exist last year. As well as the incredible supply chain constraints last year
so more factories this year, more lines dedicated to pro and almost no supply chain constraining factories like last year, the lead time is the same as last year sounds frankly crazy to me. I would think they are likely producing 10-15 percent more per day compared to last year
Perfect example of Tim Cook’s “you cannot draw a conclusion from a single data point” comment. In the absence of knowing how many phones are being produced compared to last year these numbers are meaningless. Demand could be much greater than last year but you wouldn’t know it if Apple built 10 Million more phones. Likewise, demand could be less but you wouldn’t know it because Apple built 10 million fewer phones (unlikely).
… eff da 14.
OR the reports of ramped up production are accurate?
Sigh.