'Several' new Macs to launch at WWDC, says Gurman

Backing up recent rumors, Bloomberg's Mark Gurman says that WWDC will include multiple Macs alongside the expected Apple AR headset.

Following the discovery of three unknown desktop Mac models in Apple's Find My code, Gurman predicts an extended WWDC will concentrate on hardware.

I'm expecting three major focus areas next week: 1) several new Macs, 2) the mixed-reality headset, 3) the new OSs. With all of the new hardware and software, I expect the keynote to be one of Apple's longest ever and easily exceed two hours.
— Mark Gurman (@markgurman) May 31, 2023

Gurman does not say how many "several" means, but he has previously claimed that Macs with Apple's M3 next generation processor won't launch before the end of 2023. So, anything launched will likely remain with some variant of the M2 processor.

A repeated rumor points to the expected 15-inch MacBook Air as part of WWDC's line up. It's unlikely that the 14-inch MacBook Pro or the 16-inch MacBook Pro will be updated, as those both had revisions earlier in 2023.

Separately, in April 2023, Gurman predicted that neither an updated Mac Studio nor a New Mac Pro would be seen at WWDC. However, Gurman has more recently suggested that the Mac Studio may be refreshed, as Apple will begin taking trade-ins for the Mac Studio from the day WWDC begins.

Apple's week-long WWDC for software developers starts with a keynote on Monday, June 5, 2023. That presentation will be streamed live.

25 Comments

blastdoor 3594 comments · 15 Years

About 1 year ago

I really hope apple comes out with a compelling M-based Mac Pro. But it wouldn’t be crazy to just update to the latest Xeon, especially if intel gave apple a really sweet price (ie, much lower than what Dell et al pay).

Fidonet127 598 comments · 5 Years

When has there been WWDC main keynote longer than two hours? I don't think so. They will not announce all those Macs at WWDC, unless they are revolutionary. They maybe release them the same day, but not announce them. This is a developer's conference, not a hardware conference.

jkmutah 10 comments · 9 Years

Fidonet127 said:

When has there been WWDC main keynote longer than two hours? I don't think so. They will not announce all those Macs at WWDC, unless they are revolutionary. They maybe release them the same day, but not announce them. This is a developer's conference, not a hardware conference.

Someone says this every year and someone else discredits this statement every year. Hardware has been announced SEVERAL times at WWDC. Why do people keep saying this?

robin huber 4026 comments · 22 Years

How about an iMac “for the rest of us?” Wife and I have gone through several generations of big screen iMacs. We are retired and our eyes are not what they used to be. The larger screen is very helpful. We are told to get a stand-alone big screen and a Mini. We are on a fixed income and that option comes at a price. Apple is very conscientious about tools for the disabled, but that’s overkill for us, we don’t need screen magnification, just a bit more screen real estate to allow for changing resolutions. Besides, we’ve always loved the all-in-one footprint of an iMac. Come on, Tim. Have mercy on us tweeners—old, but not disabled.

charlesn 1193 comments · 11 Years

jkmutah said:

Fidonet127 said:

When has there been WWDC main keynote longer than two hours? I don't think so. They will not announce all those Macs at WWDC, unless they are revolutionary. They maybe release them the same day, but not announce them. This is a developer's conference, not a hardware conference.

Someone says this every year and someone else discredits this statement every year. Hardware has been announced SEVERAL times at WWDC. Why do people keep saying this?

Exactly. Not to mention that we already know Apple will announce and showcase its VR headset at WWDC, one of its biggest (and riskiest) HARDWARE launches in the history of the company. So much for "not a hardware conference."