Apple's investment in more AI firms than any of its major rivals, and a marked increased in related job ads, backs up claims that Siri will see significant improvements at WWDC 2024.
"[Apple is] getting ready to do some significant M&A," Daniel Ives at Wedbush Securities told the publication. "I'd be shocked if they don't do a sizeable AI deal this year, because there's an AI arms race going on, and Apple is not going to be on the outside looking in."
Listing both equity and add-on investments, the Financial Times says that Apple has made 21 such investments in firms since 2017. Over the same period, Accenture made 19, while better-known AI rivals Microsoft and Meta made 12 and 11 investments respectively.
Intel reportedly invested in or acquired 9 companies, while IBM and Google's parent Alphabet worked with 8 each.
It also cites Morgan Stanley as reporting that almost half of Apple's current job ads include some reference to AI, Machine Learning, or Deep Learning. That's a marked increase from Morgan Stanley's November 2023 report, when it said that since 2015 "AI-related job postings at Apple have risen from 5% of total Apple job postings to ~20% today."