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March iPad & Mac releases may not get a flashy event after all

Apple CEO Tim Cook near a MacBook Air, Mac mini, and iPad Pro

Apple's expected spring event may not actually happen, with new iPads and Macs instead thought to be introduced by promotional videos and website updates.

Apple events are usually how the company introduces new products and updates to the public, but it doesn't happen every time. Following speculation about a spring event, it now seems that Apple won't be holding one after all.

Instead of an event, Mark Gurman's "Power On" newsletter for Bloomberg on Sunday expects that Apple will be announcing the products on its website, combining online videos with marketing campaigns.

As for when the event could occur, Gurman says that with a special version of iOS 17.4 expected at the end of the month with support for new hardware, the launches could occur sometime in March or April.

Among the launches detailed by Gurman are revamped iPad Pro models with OLED displays, a new iPad Air with a 12.9-inch display option, new Apple Pencils, and upgraded Magic Keyboards for the upmarket iPad models.

For Mac, the list of potential launches include new 13-inch MacBook Air and 15-inch MacBook Air variants sporting the M3 chip.