AirPods Max are Apple's premium, over-ear headphones that use computational audio to optimize listening. These expensive headphones hope to penetrate the high-end headphone market with stainless steel and aluminum construction and best-in-class audio. There are five available colors with matte finishes.
● Premium over-ear headphones
● Adaptive EQ
● ANC and Transparency mode
● Stainless steel and aluminum materials
● Two H1 processors with 10 audio cores
● Supports Spatial Audio and Dolby Atmos music
● Space Gray, Green, Silver, Sky Blue, and Pink
● Costs $549
Page last updated:
Get Apple News Directly in Your Inbox
AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
The AirPods Max are Apple's take on over-the-ear headphones. They're packed with modern technology and a uniquely Apple design. These headphones came to market as the in-ear AirPods and AirPods Pro dominated pop culture and sales charts.
The headphones have an Apple H1 chip in each ear cup. This chip is also found in AirPods Pro and second-generation AirPods. AirPods Max also includes Adaptive EQ, Active Noise Cancellation, Transparency Mode, and Spatial Audio. Apple is shipping the headphones in five colors: space gray, silver, sky blue, green, and pink.
Apple put the headphones up for pre-order on December 8, 2020, with the ship date beginning on December 15, but they quickly sold out. The headphones cost $549, which is much more expensive than Apple's Beats By Dre brand.
A firmware update in October 2021 added Find My support beyond the basic functionality that existed before. When a device on the Find My network detects the AirPods Max, their location is updated on the map.
AirPods Max Features
The AirPods Max headband has a canopy design with a synthetic "breathable knit mesh" material. The headband's primary structure is stainless steel with telescoping arms that adjust the length. Apple says the canopy distributes weight in a way that reduces head pressure.
The ear cups are suspended on a fully adjustable mechanism that rotates independently of the telescoping arm. Apple uses aluminum for the ear cups and a custom-designed mesh textile for the ear cushions.
The new headphones follow the Apple Watch as the second Apple product with a Digital Crown. Located on the right ear cup, users can turn the Digital Crown in either direction for volume control or press it inwards to play/pause, skip tracks, or activate Siri.
Other headphones have opted for touch-sensitive pads or buttons to control playback and volume. Placing all the audio controls in a single dial makes for a more streamlined setup.
Adaptive EQ and ANC
AirPods Max use Adaptive EQ, a feature that continually adjusts the audio to the ear cushions' fit and seal. It measures the sound signal, changing the low and mid frequencies in real-time. Apple uses real-time data to provide a more robust and detailed audio experience.
Six external and two internal microphones listen for audio inside and outside the headphones to adjust playback dynamically. Each song, movie, or sound byte will be dynamically adjusted on the fly – custom for each listener's fit.
The AirPods Max have Active Noise Cancelation or ANC. This means the headphones use an external microphone to pipe in "anti-noise" to eliminate external noise from your listening experience. An additional mic inside the ear also listens for in-ear noise, negating that.
Another use for the ANC technology is something Apple calls "transparency mode." By utilizing the same techniques for ANC, Apple can pass external audio through to your ears as if you were not wearing headphones at all. This means moving around environments will be much safer as your ears won't be blocked.
Apple's headphones include a noise-control button on the right earpiece that lets you immediately switch between ANC and transparency modes.
AirPods Max also supports the Spatial Audio feature launched with AirPods Pro on iOS 14. The feature mimics movie theaters' immersive surround sound, making the audio sound like it's coming from around the wearer.
Spatial audio uses the accelerometer to position audio elements in fixed points. When you move your head, the audio environment sounds like it stays in the same place, creating an illusion of being inside the soundstage. VR content uses the same approach for immersive audio inside the virtual environment. Apple would likely use similar technology for its rumored Apple Glass and VR headset.
Apple Music has been updated with Spatial Audio support and Dolby Atmos tracks. The AirPods Max can take full advantage of the new formats for a new-immersive listening experience.
However, these premium headphones cannot use hi-res lossless audio since they are not compatible with DACs. The standard lossless audio format will play through the AirPods Max over a cable, but Apple warns that they will not play true lossless audio due to analog to digital conversions that take place.
Listening to lossless audio codecs over Bluetooth may ensure that the maximum audio quality is passed to the AirPods Max, but the Bluetooth codec uses AAC, not FLAC. Bluetooth does not support lossless audio at this time.
The Smart Case places the AirPods Max into a low-power sleep state to conserve battery when not in use. When the headphones aren't in the case, they will be "awake," seeking nearby devices to connect. This could drain the battery faster if they inadvertently connected while idle.
Charging the headphones with a Lightning to USB-C cable and a 20W power adapter will give 1.5 hours of use after five minutes of charging.
The AirPods Max have about 20 hours of usable battery life when actively listening to audio. When removing the headphones and leaving them stationary for five minutes, they enter a low power state. After 72 hours of inactivity while out of the Smart Case, they enter an ultra-low power state which disconnects Bluetooth and Find My to preserve power further.
The Smart Case places the headphones in a low-power state immediately. After 18 hours in the Smart Case, they disconnect from Bluetooth and Find My.
The Apple-designed dynamic driver produces a wide frequency range that aims to uncover the rich details of every sound. Apple hopes that the combination of powerful hardware and algorithms can recreate sound and texture for maximum effect.
Apple says that the driver’s dual-neodymium ring magnet motor minimizes total harmonic distortion across the entire audible range. This results in clearer audio playback even at high volumes.
Audio equipment can range from hundreds to thousands of dollars with no apparent upper limit. Apple has targeted a pricey but reachable price point for consumers.
AirPods Max Review
In AppleInsider's AirPods Max review, we gave them 4 out of 5 stars. The high price may deter most, but the headphones are still an excellent choice for those immersed in Apple's ecosystem.
AirPods Max have one of the most bespoke designs ever created for a set of headphones. The top portion of the headphones is made of stainless steel before being coated with a premium soft-touch material akin to silicone. The canopy is made from a proprietary mesh designed to rest just atop your head.
We don't mind the ear pads' mesh fabric but aren't sure everyone will. Leather is more typical on high-end headphones, but we know that isn't everyone's cup of tea, either. Leather can get quite warm in the summer months, while the mesh is more comfortable year-round. It wouldn't be surprising to see third parties launch their own replacement leather cushions.
Many people have strong feelings about the origami fabric that is the AirPods Max Smart Case. We won't go as far as to say we hate it, but certainly, more could be done. It comes off as different for the sake of being different and winds up sacrificing functionality and practicality.
Apple designed the case from a single piece of precision-cut fabric folded, glued, and shaped into a pliable case that the headphones can be inserted into. The case barely covers the two ear cups. The anodized aluminum ear cups are arguably the most vulnerable part of the headphones and most likely to be scratched if tossed into a bag.
The main point of a case is to offer protection to your headphones, but the Smart Case skirts its responsibility. With the case on, parts of the cups are still exposed. There are large gaps on the underside and the top that could still be scratched inadvertently.
We don't mind the lack of top protection on the Max, as it makes them easier to grasp and takes up less space when in our bag. We took ours on a road trip, and when in our backpack, it was much quicker to pick up the headphones right from the headband.
Active noise cancelation is even better here on the Max than on the AirPods Pro. The larger drivers and additional microphones are likely contributing to that. There are nine microphones on the AirPods Max, eight of which are used for ANC and three used for voice control and phone calls.
"In all environments we tested, it removed any background noise as well as its competitors. This is easily best-in-class ANC and one of the best features Apple has baked in here.
Turning to audio, we're underwhelmed. In short, they produce above-average audio but fall short of other $550 headphones.
Baked into the headphones are 40mm Apple-designed dynamic drivers. Apple seems to be targeting a neutral audio profile, with excellent fidelity on the mids and highs but no extremes on either end. The soundstage is fantastic and more significant than most comparable models, which is fantastic for listening to music and watching movies.
Bass isn't bad but is volume-dependent. The lows were disappointing when turned down, but as we hit 50 percent or louder volume, the bass came in punchy and strong. At near-max volume, the bass was enough to near shake the cups on your head during a bass-heavy song.
Overall, the audio sounds clean and clear. The simplest way to describe it is as 'pleasing.' While that may not suffice for audiophiles, the average consumer who picks these up should be just fine with it.
Spatial audio is another feature altogether that needs highlighting. Between spatial audio and ANC, it is a unique experience to use these headphones. We kicked back to watch the latest episode of The Mandalorian through Disney+ on our iPad Pro in our testing.
Initially, we legitimately thought our headphones weren't working, and we were hearing the audio come straight from the speakers in front of us, especially as we moved our heads. Audio continued to come right from the characters on-screen as we turned our heads in any direction. It wasn't until we removed the headphones that we confirmed that the effect was coming from the AirPods Max.
Aside from the effect of audio's direction coming from the device, spatial audio also allows audio to come from all around you when mixed in Dolby 7.1 surround or Dolby Atmos. The effect is especially impressive with Atmos as sound can come from above, behind, or in any direction. It is a next-level listening experience and makes us want to listen more on headphones on our TV due to the better effects.
"The only hang-up is the lack of options. At the moment, spatial audio is limited to a few content providers. Apple's own content, HBO Max, and Disney+ are just a few apps that support spatial audio, but big players like Netflix currently don't. Developers will need to get on board with this because it does make a big difference in media consumption.
If you don't put any value in having a set of headphones tied closely into the Apple ecosystem, we'll never be able to convince you these headphones are worth it. Simply put — they don't sound like a pair of $500 headphones. They are absolutely above average and compare favorably to many popular models like the Sony XM4, Bowers & Wilkins P7, or Bose NC 700, but they fall short at the $550 price point.
That said, for us and our uses, they are worth the price Apple set — but just barely. The build quality is exceptional. The audio quality is fantastic and goes a long way towards bringing high-quality audio to the masses.
Comparison: AirPods Max vs. Bose 700 and Sony WH-1000XM4
ANC and Adaptive Modes
The AirPods Max, Bose 700, and Sony WH-1000XM4 headphones all use active noise cancelation to monitor external sounds continually and emit an "anti-noise" to tune out the outside world. All three headphones allow you to choose between transparency modes, letting you pick the degree of noise cancelation.
However, in addition to ANC, AirPods Max takes it a step further with Apple's Adaptive EQ feature, continually adjusting the sound based on the ear cushions' fit and seal. It analyzes real-time microphone input, changing what you hear on the fly. The technology is used to continually tune the headphones to provide the richest audio possible in each moment.
The Sony WH-1000XM4 has two features that may sound similar at first glance but work differently. Sony's headphones have an optimizer that plays tones and analyzes the microphone input to adjust noise canceling. However, unlike Apple's, it only adapts when you manually activate the feature and not on the fly. Sony also describes its optimizer as tweaking noise-canceling, while Apple's technology retunes the audio.
Sony includes an Adaptive Sound Control feature that learns your frequently visited locations, adjusting the noise-canceling mode to reflect that. While Apple's adaptive feature changes the audio based on the microphone input, Sony's adaptive feature adjusts noise-canceling levels based on your location.
Apart from the continuous monitoring of the microphone's external noise input to adjust ANC, Bose doesn't advertise an adaptive audio feature for its 700 headphones.
Design and Build Materials
The Bose 700 has a stainless-steel collapsible band with a rubberized coating on the part that wraps around the user's head. Bose uses a hard plastic for the earpieces' outsides and a memory foam wrapped in synthetic leather for the ear cushions.
Sony uses high-quality plastic for the WH-1000XM4's outer ear cups and outer headband. Both the headband lining and ear pads are synthetic leather.
Apple uses a "breathable knit mesh" for the headband canopy on top of the headphones. The headband's structure, which telescopes for fit, is stainless steel. Apple uses aluminum for the ear cups and a custom-designed mesh textile for the ear cushions.
AirPods Max is the heaviest of the three, weighing 13.6 oz. The Bose 700 is 34% lighter at 8.96 oz, while the Sony WH-1000XM4 weighs around the same at 8.8 oz.
Sony's headphones have two microphones in each earcup to optimize ANC. AirPods Max and Bose 700 each have eight microphones devoted to noise canceling. However, Sony's ANC has been considered top-of-the-line up to the point of the AirPods Max launch, so the lower mic-count alone isn't necessarily a strike against it.
AirPods Max includes a Digital Crown, familiar to Apple Watch owners, for user control. Located on the right ear cup, you can turn it in either direction for volume control or press it to play/pause, skip tracks, or activate Siri. Apple's headphones also have a noise-control button that lets you immediately switch between ANC and transparency modes.
The Sony WH-1000XM4 has touch sensors on the right earpad that let you control volume and tracks by swiping up/down or forwards/backward, respectively. Sony's headphones have a custom button on the left earpiece that you can set up to switch ANC modes, activate the ANC optimizer, or summon Alexa or Google Assistant. It allows you to choose two functions for the button – one for a single-press and another for a long-press.
The Bose 700 also uses swipe-based touch controls on the right earcup. The headphones also have separate dedicated buttons for ANC mode and voice assistant. Like the Sonys, Bose 700 also supports either Alexa or Google Assistant.
AirPods Max Price and Release Date
AirPods Max cost $549 and are available for purchase.
|Apple AirPods 3||$179.00||$10.00|
|AirPods Pro with MagSafe Charging Case||$249.00||$59.01|
|Apple AirPods (2nd Gen)||$129.00||$19.01|
|AirPods Pro with Wireless Charging Case||$249.00||$31.00|
|AirPods With Wireless Charging Case||$199.00||n/a||$40.00|
|Apple Wireless Charging Case For AirPods||$79.00||n/a||n/a||$20.00|
|AirPods Max Space Gray||$549.00||n/a||$74.00|
|AirPods Max Silver||$549.00||n/a||$74.00|
|AirPods Max Green||$549.00||n/a||$74.00|
|AirPods Max Sky Blue||$549.00||n/a||$74.00|
|AirPods Max Pink||$549.00||n/a||$74.00|