Samsung sought to assuage its investors' concerns about increasingly intense competition with Apple and the cooling market for premium Android smartphones, outlining a specs race that described a future with 64-bit Exynos chips, super high resolution mobile displays and a new focus on software.
The debut of Apple's new 64-bit A7 Application Processor has been assailed by more than one industry figure insisting that the new chip isn't anything special, but a series of iOS developers are reporting huge performance gains and already using the new chip to accomplish "desktop class" tasks that were not previously possible on a mobile device.
A senior vice president for Apple supplier Qualcomm says the 64-bit A7 chip in Apple's iPhone 5s is more a marketing gimmick than a development that will lead to real consumer benefits, but at the same time appeared to hint that the chip maker is planning a future 64-bit processor of its own.
The team at Chipworks on Friday posted a tentative look at the iPhone 5s' A7 system-on-a-chip, finding a few changes from the previous A6 processor, including the addition of a mysterious SRAM cell never seen in A-series silicon.
Apple's shift to 64-bit mobile devices in iOS 7 came as a surprise, but the company's information outlined for developers indicates that the shift to 64-bit mobile apps will bring significant benefits in the short term, something Google's Android appears challenged to replicate even in the long term.
Apple has long been expected to move its A-series chip production from Samsung to Taiwan Semiconductor Manufacturing Company. This wasn't expected to happen before next year, but mounting evidence suggests TSMC may already be building the unprecedented 64-bit A7 inside the iPhone 5s.
Apple will likely release the successor to its iPhone 5 in the fall of this year, and new images have emerged suggesting that the device may pack a next-generation "A7" next-generation processor when it debuts.