At WWDC, Apple and Nike celebrated 12 years of collaboration since the original Nike+ iPod by hosting an early morning run Wednesday. For attendees who came to run, Apple gifted Beats powerbeats3 wireless earbuds and Nike brought in professional trainers to share their infectious love for running.
Apple's planned celebration of Beats By Dre's 10th anniversary — a line of special "Decade Collection" hardware — hit the web late this week prior to an official announcement, with major retail chains advertising the limited edition ahead of a scheduled launch in June.
A U.S. judge has given the greenlight to a lawsuit against Apple over its Powerbeats2 and 3 headphones, but only if some amendments to the complaint are made.
The music industry luminary, part of Apple since the Beats purchase in 2014, plans to give up day-to-day involvement but will stay with the company.
Another report claims that high-end over-the-ear headphones are expected from Apple — not Beats — before the end of 2018, but the data escaping Apple's manufacturing chain remains nebulous and ill-defined.
Following the rumors of Apple's launch of branded over-the-ear headphones, new images depicting a concept version of the Apple headgear have been produced, showing what the supposed product could look like if it launches this year.
Apple CEO Tim Cook provided a bit of color on the company's wearables business during Tuesday's shareholders meeting, saying combined Apple Watch, AirPods and Beats headphones revenue is nearing that of a Fortune 300 company.
Apple is criticized for making much of its revenues from one hit product: iPhone. However, its newest foray into Wearables has not only become its fastest-growing revenue source behind iPhone, but is also larger and growing more rapidly than other top tech firms' hyped future growth segments, such as Amazon's ads business, Google's Cloud and Alphabet's Other Bets.
"Doubt me. Distract me. Give me noise," New England Patriots Quarterback Tom Brady says in the new Beats by Dre ad. "Cause all I hear is, 'it's payback time.'"
Former Interscope chief executive and Apple Music chief Jimmy Iovine, who came to Apple through its acquisition of headphone maker Beats, will reportedly leave the company later this year — and will likely take a hefty payday with him when he does.
Introduced this summer at WWDC17, Apple's HomePod was immediately positioned next to Amazon Echo and Google Home by bloggers as a "smart speaker" serving primarily as a way to chat with a voice assistant. But that's not how Apple introduced it.
When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of the LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion—by far the most it had ever paid in an acquisition—to get Beats?
Apple's Beats on Thursday revealed a new color option for its Solo3 Wireless headphones, made for rocker Jack White's Third Man Records.
The founders of Beats, now executives at Apple Music, broke ground this week on a new academy named after them at the University of Southern California.
The Beats Studio3 Wireless is Apple's answer to high-end noise-cancelling headphones from the likes of Bose and Sony. While they're a solid product, it's debatable as to whether they're worth a premium over other Beats models.
Shoppers looking for the lowest price on a 12" MacBook can save $300 to $500 on 2016 models this week with prices starting at $999. Or opt for an upgraded 2017 15" MacBook Pro and save $200. Beats Solo3 Wireless headphones are also on sale for $199.99 at Amazon.
Apple's newly-available Beats Studio3 Wireless headphones are the highest-end model the company offers — short of the appropriately named Beats Pro. AppleInsider offers a first look at the new hardware.
While flying under the radar compared with bigger hardware announcements, Apple on Tuesday launched new Beats headphones — the urBeats3 — and a slightly tweaked Siri Remote, most remarkable for its lower price tag.
Apple on Monday updated its top-of-the-line Beats Studio headphones, giving them the W1 chip for simple pairing, and also adding more advanced noise cancelation technology.
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Daniel Eran Dilger
Mikey Campbell
Roger Fingas
Stephen Silver
Mike Wuerthele
Malcolm Owen
AppleInsider Staff
Neil Hughes
Christine McKee
