During Thursday's edition of NBC News' Today, Apple's push for environmental friendliness was highlighted in a special segment called "A new kind of Apple farm," with a special focus on the company's Maiden, N.C. data center and accompanying solar array.
While Greenpeace and Apple have had their clashes in the past, the environmental advocacy group took to the skies to instead praise Apple this week, championing the iPhone maker, along with Facebook and Google, for "building a greener Internet."
Apple is "the most innovative and most aggressive" company in Silicon Valley when it comes to identifying ways to feed its power-hungry datacenters with renewable energy, according to a new report from environmental watchdog Greenpeace.
Apple on Tuesday released a series of updates to the iCloud versions of Pages, Numbers, and Keynote, including new iOS and OS X app versions, as the company continues to refine its web-based productivity suite.
Permit filings discovered on Wednesday reveal Apple is preparing to expand its existing 500,000-square-foot datacenter in Maiden, N.C. with a new, smaller "tactical datacenter" complete with office space, meeting area and breakroom.
Apple on Thursday rolled out another update to its nascent iWork for iCloud web productivity suite that brought a new flat user interface and added key features like password protection and keyboard shortcuts.
Apple's iCloud service experienced an overnight outage, with some users unable to access Calendar and other features, while the company's online store saw a five-hour period of inaccessibility for updates.
Apple on Tuesday sent out emails notifying former MobileMe members that their complimentary iCloud storage plans have expired, meaning those who have not upgraded will be automatically bumped down to the free 5GB tier.
Apple on Tuesday brought the revamped iCloud.com webpage, which is designed to match the style of iOS 7, out of beta, offering users a taste of what to expect when the next-generation mobile platform is released on Wednesday.
Just over a month after the initial structures began rising at Apple's iCloud data center site near Reno, Nev., two vast data center buildings now appear to be fully enclosed as work continues on the project.