Apple, Inc. and the pursuit of affordable luxury electronics
In an industry captivated by cheap commodity components, Apple's ability to command healthy profit margins for "magical," premium priced products designed to delight users—rather than just solve basic problems in a cost effective way—has confounded analysts and pundits for the better part of 40 years. It appears Apple will continue to introduce upscale new products in 2014, rather than following the industry into a race to the bottom in pricing.