DJI on Tuesday unveiled a new upgrade for its prosumer-level iOS-connected aerial camera drone, aiming the Phantom 4 Pro at users who want high-quality images and more advanced autopilot functions.
Prominent, large displays at Apple retail stores have historically been reserved for Apple's own products. But that changed this week for the launch of DJI's new Phantom 4 drone, which has been given prime real estate at Apple Stores.
To prepare for the upcoming launch of the Phantom 4 flying camera drone, representatives from DJI have visited select Apple retail stores and given hands-on training sessions to the company's employees.
The majority of people who buy a DJI product are already invested in the Apple ecosystem, and use Apple devices to control, shoot and edit aerial footage from DJI drones, making the new partnership between the two companies a natural fit.
DJI's new Phantom 4 flying camera offers the ability to take human piloting out of the equation entirely, allowing users to select a person, object, animal or otherwise on their iPhone or iPad, and have the drone automatically follow and film while avoiding obstacles.
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Neil Hughes
