Looking for some publicity of its own, Sony on Wednesday morning posted an image on its Xperia Twitter account making fun of Apple's press event, which is expected to feature not only new iPhones, but also a revamped Apple TV with support for third-party game downloads.
Based in large part on strong sales of camera sensors for products like Apple's iPhone, Sony is forecasting that its operating profits will more than quadruple in the coming year, a report said on Thursday.
Sony's new Internet-based streaming TV service Vue is now available on PlayStation consoles in select markets, and will be coming soon to Apple's iPad, as cable cutting options available to consumers continue to grow.
The unspoken failure of Google's Glass has not deterred Sony from forging ahead with its own face-attached augmented reality device, and interested early adopters can now place a pre-order for their own set of "SmartEyeglass Developer Edition" eyewear for delivery in March.
Struggling Japanese electronics maker Sony has conceded defeat in the digital music market, announcing on Wednesday that it will close its cross-platform Music Unlimited service at the end of March and refer customers to another iTunes & Beats Music competitor, Spotify.
Apple has agreed to start streaming and download sales of Sony Pictures' controversial comedy "The Interview" starring Seth Rogen and James Franco, making the straight-to-online film available to iTunes customers in the U.S. and Canada.
Though Sony apparently held talks with Apple about debuting the film "The Interview" on iTunes, the movie is instead now available for rent on YouTube, Google Play, Xbox Live and Sony's own Crackle service for $5.99, while viewers can purchase the movie for $14.99.
In attempt to make its controversial film "The Interview" available to view on Christmas Day, Sony Pictures reportedly pursued a deal with Apple that was brokered by the White House itself, but the timetable to place it on iTunes was apparently too aggressive.
The newly unveiled PlayStation Vue TV streaming service from Sony is set to launch this month on the company's home game consoles, but shortly thereafter will make its way to a competing platform: Apple's iPad.
The next generation of Sony's iPhone-compatible wireless camera lenses was officially unveiled on Wednesday with two new models: One with a whopping 30-times optical zoom, and another that allows users to insert any E-Mount compatible lens and connect and control it from their smartphone.
Sony's next-generation QX-series external camera accessory, which wirelessly connects to and is controlled by smartphones like Apple's iPhone, may include an E-Mount attachment for swapping lenses, as well as a dedicated flash.
At a press event during the E3 gaming conference on Monday, Sony revealed plans to release the $99 PlayStation TV in the U.S. and Canada this fall, taking aim at set-top streaming devices like the Apple TV.
Sony on Monday pushed out a firmware update for its iOS-compatible DSC-QX10/QX100 "lens-style" cameras, adding a half-press to focus function to the device's on-board shutter release, higher resolution MP4 video recording and other minor enhancements.
This week is the annual National Association of Broadcasters show, where a number of Mac and iOS compatible products geared toward professionals have been unveiled, including new Thunderbolt 2 accessories, an upgraded DJI Phantom 2 Vision+ flying camera drone, and a plethora of 4K video recording and playing devices.
Sony this week issued firmware updates for its QX10 and QX100 wireless iPhone-controlled camera lenses, bringing higher ISO speeds and full high definition 1080p video recording support in the MP4 format to both models.
Apple has famously compared convertible Windows tablets to combining a toaster and a refrigerator, but competitors are still increasing their output of touchscreen notebooks in hopes of turning around slumping PC sales.