Microsoft's latest Super Bowl campaign calls the Surface a laptop, but the company shifts definitions of what it is when it suits them. It's always been very careful to compare its tablets against Apple's laptops whenever possible, for instance, but that's gone now Microsoft has seemingly decided the NFL audience is more likely to buy a laptop.
It's only on reflection that you find July contained a lot of news about Siri but we didn't need long-term testing to come to some conclusions about Microsoft's Apple-killing new Surface — or to back away from taking photos on a Samsung. Taking a look at Apple's July 2018.
Since iPad launched in 2010, International Data Corporation has dutifully crafted various media narratives that belittled as it as a toy, dismissed it as merely a "media consumption" device in a world that needed Windows, and disparaged it as inconsequential in a vast sea of cheap Android tablets (some of which were literally children's toys). But they were wrong, here's why.
Across the last couple years, Apple's new Macs have been roundly criticized for raising their prices using flashy — rather than purely utilitarian— new features like the Touch Bar, while delivering only incremental improvements in performance due to a reliance on Intel's processors. Yet when Microsoft follows the same playbook, suddenly high prices are reasonable, flashy but unnecessary features are a sign of innovation, and big performance gains aren't really necessary.
At a Tuesday press event Microsoft revealed three new computers in its touch-capable Surface line, leading with the Surface Pro 6, a competitor to both iPads and MacBooks.
Despite getting lighter, thinner and faster, Apple's iPad tablets and MacBook notebooks haven't dabbled into entirely new desktop computing form factors and experimental hardware concepts the way Microsoft has with its Surface business segment — and for good reason. Here's a look at why.
Microsoft is at it again with yet another Surface hardware release. But, as with the rest of the Surface line, it doesn't look like the Surface Go will make much of an impact in the markets it seems to be aiming for.
Microsoft is angling for a bigger piece of the tablet market with Surface Go, the smallest — and cheapest — of the company's two-in-ones to pack the usual assortment of hybrid internals into a sleek reference design.
Microsoft's long-rumored "Andromeda" device will be a "pocketable" Surface product, further smearing the line between phones, tablets, and laptops, according to a leaked internal document.
Microsoft is reportedly looking to challenge Apple head-on in the tablet market by once again producing a cheaper Surface option, which would compete against Apple's $329 entry-level iPad.
Every year, several companies—most notoriously Google—float various unfunny, excessively long dad jokes on April Fools Day. But rather than waste your time detailing these latest flat attempts at humor in tech, why not take a moment on April 1 to take a look at the really foolish stuff the tech media serves up virtually every day?
Microsoft is continuing its attempts to compete against Apple's MacBook Pro and iPad Pro lines with an updated version of its tablet-notebook hybrid, with the Surface Book 2 boasting a new larger model and a USB-C port, alongside expected performance improvements.
Problems with the Surface Book and Surface Pro 4 may be responsible for Consumer Reports's recent decision not to recommend the Surface line as a whole, a leaked Microsoft memo suggests.
A new, large survey of Microsoft Surface owners found that a quarter of those using the hybrid devices experience problems by the second year of ownership, raising questions about the reliability of the company's iPad and MacBook competitors.
A reference to an iPad keyboard accessory from Apple rival Microsoft was discovered on the Windows maker's website, suggesting the company may have a new wireless accessory in the works for the market's top tablet.
Microsoft on Tuesday introduced "Surface Plus" and "Surface Plus for Business," two ownership plans that appear to mimic Apple's strategy with the iPhone Upgrade Program.
Apple rival Microsoft's revenues were up 13 percent year-over-year to $23.3 billion in the June quarter, with profits of $6.5 billion — driven largely by its cloud and Office businesses however, as some hardware efforts struggled.
At a Tuesday press event in Shanghai, Microsoft revealed the long-awaited fifth-generation Surface Pro, hoping to steal some thunder away from Apple ahead of Mac and iPad Pro refreshes that could come as soon as next month.
Microsoft on Tuesday announced the Surface Laptop, a new PC aimed at the educational market, despite having a $999 base price tag with 4 gigabytes of non-upgradeable RAM and 128 gigabytes of storage.
It's hard to escape the media pronouncements that iPhones are now boring again after Samsung unveiled its latest Galaxy S8, Apple's Mac business is being overshadowed by more exciting Surface Windows PCs from Microsoft and that Apple Watch is a disappointing dud. But they're all wrong, here's why.
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William Gallagher
Daniel Eran Dilger
Roger Fingas
Mike Wuerthele
Mikey Campbell
Malcolm Owen
Neil Hughes
