The early reviews are in for Apple's fourth-generation Apple TV, slated to ship to preorder customers on Friday, and the general consensus is that, while not a revolutionary product, the set-top streamer is a step in the right direction.
Two days before Apple's fourth-generation Apple TV is set to ship out to customers, the company on Wednesday confirmed it will add Apple Music compatibility to the set-top box's voice activated Siri search feature in an update early next year.
Apple in an SEC filing on Wednesday reported fiscal 2015 research and development expenditures topping $8 billion, illustrating the company's continued efforts toward new avenues of growth beyond the current iOS, Apple Watch, Mac, and Apple TV platforms.
U.S. pharmacy chain Walgreens is on the verge of introducing Apple Pay support for its Balance Rewards card, anecdotes from a number of users hinted on Wednesday.
A number of iOS apps have been updated with new 3D Touch commands for the iPhone 6s and 6s Plus, including mainstays like Skype and Snapchat. Meanwhile, Apple has reportedly rejected an app called Gravity that attempted to use 3D Touch as a weight scale mechanism.
T-Mobile USA on Wednesday announced that the iPad Air 2 and iPad mini 4 are now available through its Jump On Demand program, which lets people get a device on an 18-month lease and upgrade up to three times a year.
Apple would eventually like to expand its new iPhone Upgrade Program so that shoppers can sign up for it without having to come into an Apple Store, Chief Executive Tim Cook said this week.
Concerns that the iPhone 6s upgrade cycle could post first-ever year over year sales declines were alleviated this week, when Apple indicated it expects iPhone sales will grow yet again this holiday quarter. Analysts on Wall Street reacted to the news positively, advising investors to buy in.
A handful of Apple authorized resellers this week have entered into a price war on 12" MacBooks, dropping each model by $100 to $200. Meanwhile, essentially every new iMac configuration (iMac, iMac 4K and iMac 5K) is available from either MacMall and Adorama, and both are offering AI readers exclusive $79 discounts until Oct 31st. The vast majority are also in stock.
In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.
In response to sliding iPad sales, investors on Wall Street have shown little interest in the market leading tablet. Apple Chief Executive Tim Cook took offense to that this week.
Electronics mega-retailer Best Buy began accepting preorders for the fourth-generation Apple TV on Wednesday, with an anticipated arrival in one week, on Nov. 4.
The Cybersecurity Information Sharing Act cleared the U.S. Senate floor on Tuesday with a 74 to 21 vote in support, moving the controversial bill critics contend will grant the government unfettered access to private data one step closer to the president's desk.
Apple posted a new iPhone 6s commercial to its YouTube page on Tuesday touting the handset's new Siri Hands Free feature with the help of comedian and actor Bill Hader.
During Apple's quarterly earnings conference call on Tuesday, CEO Tim Cook said the company's enterprise operations hit a high-water mark of $25 billion over the past 12 months, up 40 percent compared to last year.
Apple reported a spike in its capital return program, spending $17 billion in Q4, including $14 billion in open market stock buybacks in addition to $3 billion in dividend payments to shareholders.
IBM is benefiting hugely from its internal Mac adoption program, saving about $270 per Mac versus Windows PCs, Apple CEO Tim Cook said in a Tuesday fiscal results call.
During Apple's quarterly conference call on Tuesday, CEO Tim Cook said 30 percent of iPhone buyers switched from Android during the fourth quarter, the highest ratio of "switchers" Apple has recorded in a single three-month period.
Apple's Chinese revenues soared 99 percent year-over-year in its fiscal fourth quarter, growing from just under $6.3 billion to about $12.5 billion, as CEO Tim Cook sounded optimistic tones about the company's plans for the region.
Apple will partner with American Express to launch Apple Pay in Australia and Canada by the end of the year and Hong Kong, Singapore and Spain over the course of 2016, CEO Tim Cook revealed during a quarterly conference call on Tuesday.