WWDC 2024 is just a few months away, and the company is gearing up to discuss artificial intelligence — but one key Apple-made feature may not make its debut in iOS 18.
Apple's Worldwide Developers Conference is set to kick off on June 10, with the company planning to unveil its strategy for artificial intelligence. We're expecting to see AI improvements to Siri, though the company hasn't divulged many of its plans yet.
However, Bloomberg notes that while iOS 18 is expected to be an ambitious overhaul, the iPhone-based operating system will not see the addition of a generative AI chatbot. Instead, the updates will focus on new proactive features to assist users in everyday tasks.
That doesn't mean that there won't be chatbots available, though. The company may also be gearing up to announce an AI-based App Store at WWDC, according to analysts.
This is in line with other rumors we've heard. It was reported that the Cupertino-based tech giant is allegedly in talks with Google to license Gemini AI for the iPhone.
It's not clear if Apple has already struck a deal with Baidu for generative AI technologies in China, though.
5 Comments
Not surprised at all.
Siri remains dummy.
I’m hoping that the fact that the WWDC announcement is in siri’s own colors means that Siri will be the heaviest feature of AI at the conference.
Apple doesn't do toys - if they use Generative AI it will be to make tasks happen for the customer. Not just spew a wall of text with buzzwords that align to a topic with no factual regard for the topic.
After all, that is what a Chatbot do currently, which is why they are loved by marketing and teams.
It doesn't seem like it is worth Apple's while to try and get to that next benchmark, but there would be a lot of value in helping developers leverage that work to get there.
Developer tools in AI rumours make sense for Apple. Any feature that is customer-facing will not be branded AI outside of bullet point on a slide with maybe a nice graphic.