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An analysis of top streaming platforms and IMDb ratings reveals that Apple TV+ has the highest-rated content.
The analysis, conducted by financial planning company Self, shows that Apple TV+ had the highest IMDb scores for its titles, averaging 7.24. However, since Apple's service only offered 70 titles during the study, it falls behind in other categories based on per-dollar ratings or quantity.
The study "analyzed tens of thousands of TV shows, movies, and documentaries" from streaming services and their audience IMDb ratings to compile ratings. In addition to Apple TV+, the survey included Netflix, Disney+, HBO Max, Amazon Prime Video, and Hulu.
It noted that Apple TV+ "put most of its effort into dramas," with 47 of its 70 titles falling into that category. Apple's average drama rating suffers, though, at a 3.9 IMDb average. That average is last among the platforms, translating to a "Poor" rating.
Despite having the highest overall average, Apple didn't lead in average ratings for any particular genre. Its highest-rated category was Mystery. Apple's average rating in that category was 6.76, described as "Good."
When looking at 4K content only, Apple TV+ had the third-highest average audience ratings. Its 7.13 score for 4K programming followed Hulu (7.59) and Amazon Prime Video (7.29).
Apple TV+ also came in third in Family content with a 6.94 rating. HBO Max (6.99) led the way, followed closely by Hulu (6.97).
The survey's ratings apply to content available on March 23, 2021. It doesn't account for content that appeared or changed platforms after that date. The poll ignored content that requires an additional purchase.
Launching in November 2019, Apple TV+ came to life later than many of its competitors. Instead of licensing existing content, Apple focuses on creating original films and series. Popular shows and movies include comedy "Ted Lasso," the behind-the-scenes drama "The Morning Show," the Tom Hanks period drama "Greyhound," southern drama "Palmer," the Tom Holland vehicle "Cherry," and Billie Eilish documentary "The World's a Little Blurry."
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