Apple not seeing seasonal iPhone sales decline ahead of 'iPhone 13' event

article thumbnail

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

Sales of Apple's iPhone remain resilient despite the likely release of the new "iPhone 13" lineup being less than a month away, according to investment bank JP Morgan.

In a note to investors seen by AppleInsider, JP Morgan analyst Samik Chatterjee takes a look at recent Wave7 research data analyzing U.S. sales trends across carriers in July. According to the analyst, iPhone sales don't appear to be slowing down.

Robust demand for the iPhone 12 and iPhone 12 Pro, as well as Apple's better inventory position compared to Android makers, are keeping iPhone sales strong even as the company's potential September keynote creeps closer.

"Overall iPhone share did not fall in July, as the company side-stepped typical seasonality ahead of a September iPhone launch, led by the ongoing resilience of the iPhone 12 in combination with inventory issues for Samsung," Chatterjee writes.

Android companies like Samsung are currently seeing inventory issues due to shortages of chips and other critical components. While the issues are also affecting Apple, the company's supply still remains "decent," the Wave7 report indicates.

In July, the iPhone 12 was Apple's leading model, followed closely by the iPhone 12 Pro Max and iPhone 12 Pro. The iPhone 12 mini's share of the market remains small but stable. As in previous months, carrier store representatives say that the iPhone 12 Pro Max is doing well because of its siz and telephoto lens, as well as the proliferation of Zoom calls.

According to Wave7, Apple is likely to hold an "iPhone 13" announcement event on Sept. 15, with preorders becoming available on Sept. 17. The research firm believes that the devices will launch to the public on Sept. 24.