Mikey Campbell is the Senior Editor at AppleInsider, where he has covered all things Apple since 2011. He has appeared on Bloomberg TV, MSNBC Live, CNBC, Al Jazeera, MotorTrend's "Wide Open Throttle," CBS5 and TWiT.
Twitter's recently announced execution of video sharing service Vine might be stayed, as the microblogging giant is reportedly fielding bids from potential buyers interested in keeping the niche app alive.
Apple recently hired a handful of former employees and purchased key technology from defunct streaming music startup Omnifone, a report said Monday, clearing up rumors suggesting Apple acquired the now bankrupt company earlier this year.
As Apple faces pressure to maintain high gross margins amidst flagging iPhone sales, well-connected analyst Ming-Chi Kuo suggests the company will not apply an annual refresh cycle to its affordable, small form-factor iPhone SE handset.
Apple SVP of Internet Software and Services Eddy Cue on Thursday earned sold 335,000 common stock AAPL shares to net himself payday worth $37,473,100.
Amid rumors that Apple is reining in an ambitious automotive project from a full-fledged car to supporting software and hardware systems, three public relations team members, including a director of corporate communications, have left the company for carmakers Ford and Tesla.
In conjunction with slashed USB-C peripheral and accessory price drop, Apple on Friday rolled out a limited time offer on LG's UltraFine 4K and 5K displays, both of which were designed to take full advantage of the new MacBook Pro lineup.
Apple on Thursday activated single sign-on for tvOS 10.1 beta and iOS 10.2 beta, a hotly anticipated feature that allows fourth-generation Apple TV and iOS device owners to authenticate multiple streaming service apps with one set of credentials.
Apple raked in more than 100 percent of all smartphone industry profits during the third quarter of 2016, despite owning roughly 12 percent of the market, according to new estimates published on Thursday.
Potentially adding to a growing list of complaints regarding limitations with Apple's new MacBook Pro, an aftermarket Mac accessories maker reports the notebooks might not be compatible with existing Thunderbolt 3 hardware.
As Google, Microsoft and Facebook forge ahead with second- and third-generation augmented reality (AR) and virtual reality (VR) systems, consumers waiting for an Apple branded AR product will have to stand by for at least one or two more years, according to well-connected KGI analyst Ming-Chi Kuo.
It appears Apple's push toward an all-flash storage Mac lineup is driving an amortization of SSD costs for the tech giant, as the company recently cut upgrade pricing for 512GB and 1TB modules on older Mac models.
Noted KGI analyst Ming-Chi Kuo sees slow demand for Apple's recently released MacBook Pro with Touch Bar models, as the notebooks ship at higher than expected prices and present disappointing specifications to core Mac users.
Apple is reportedly investigating a major price drop for its Apple Music streaming service, a move that could potentially trim $2 off the going rates of both individual and family plans by the holiday season.
Apple plans to spend $62 million on a retail outlet currently under construction in Chicago's North Michigan Avenue shopping district, according to a construction permit issued by the city's planning department on Friday.
Rumors surrounding a completely wire free next-generation iPhone continue to proliferate, with Foxconn now said to be testing wireless charging hardware that might see implementation in Apple's 2017 smartphone flagship.
In a bid to spur international education and business software sales, Apple on Monday announced an expansion to its bulk app purchasing initiative, the Volume Purchase Program, into eight new territories worldwide.
Newly appointed CEO of Japanese display maker Sharp, Tai Jeng-wu, this weekend seemingly confirmed widespread rumors claiming Apple plans to incorporate OLED panels in a next-generation iPhone.
In an email response to a customer question concerning the 16GB memory cap on Apple's new MacBook Pro lineup, a longstanding ceiling for the notebook series, SVP of Worldwide Marketing Phil Schiller said the design decision stems from a need to prolong battery life.
Aftermarket Mac storage solutions firm OWC tore down Apple's entry-level 13-inch MacBook Pro without Touch Bar to find that, while an involved process, the notebook's SSD module can be removed and potentially replaced.
Benchmarks of Apple's new MacBook Pro lineup are making their way online just hours after Thursday's unveiling, with initial tests putting the entry-level 13-inch model without Touch Bar at performance levels equivalent to last year's 13-inch MacBook Pro with Retina display.
Though Apple's two new flagship MacBook Pro models with multitouch Touch Bar stole the show on Thursday, the company also launched a third, more affordable 13-inch model aimed at the MacBook Air faithful.
Leaning on an expansive lineup of affordable Android handsets, Samsung retained its spot as the world's top smartphone vendor for the third quarter of 2016, according to research firm IDC. However, premium phone makers — Apple and Samsung included — are being squeezed from the bottom, as manufacturers of cheaper Android alternatives gained ground.
As expected, the Galaxy Note 7 disaster set fire to Samsung's operating profits in the September quarter, with the company's mobile unit posting a 96 percent decline to 100 billion Korean won (about $87.9 million) as compared to the same time last year.
Apple spent nearly $2.6 billion on research and development operations during the fourth fiscal quarter of 2016, bringing the company's yearly total to more than $10 billion for the first time ever, regulatory filings show.
Contrary to reports on Wednesday claiming Apple intends to release three new iPhone models in 2017, including a middle-of-the-road 5-inch iteration, a source tells AppleInsider immediate plans are to stick with the usual 4.7-inch and 5.5-inch flagships.
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