Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed to do the same with smartphone VR.
Sources within Apple's supply chain are corroborating rumors that the company's rumored "Apple Glass" augmented reality glasses will launch in 2021, with initial production to kick off in the first half of the year.
Instead of every meeting attendee staring at a flat Zoom screen, Apple is looking to the future of video conferencing with Memoji-style avatars arranged in augmented reality around each meeting attendee.
Apple is looking to expand its augmented reality and virtual reality teams and patent hoard even more, with a rumored acquisition of California VR firm NextVR on the cards that may be worth $100 million.
An augmented reality startup named Dent Reality has announced a new partnership with Apple Maps that could have wide-ranging implications for the Cupertino tech giant, the Apple Indoor Maps program, and augmented reality programs as a whole.
Apple's Find My app may add an augmented reality mode in iOS 14 to help locate misplaced items a code leak suggests, as well as new alerts that will inform users when a person fails to arrive at a destination.
From optimizing images, and replicating physical controllers within Virtual or Augmented Reality, to ensuring perfect audio, it's all in Apple's latest published work encompassing its rumored head-mounted display or AR glasses.
Apple's long-rumored AR headset may include wireless charging points in the headband, locate its position in a space with ultrasonic imaging, and include an adjustable support structure to make it fit all users equally well, regardless of the size of their facial features compared to other people.
Apple CEO Tim Cook's visit to Birmingham, Alabama was for an announcement involving the educational nonprofit EdFarm, which is going to provide access to Apple's coding and creation curriculum as well as teaching about civil rights through the use of augmented reality.
Apple wants it to be easier for users to unlock multiple devices in quick succession, with the authentication of a head-mounted AR or VR headset or smart glasses potentially allowing other nearby items to automatically authenticate the user.