AR

How Tim Cook's Augmented Reality vision paid off for Apple

6 days ago

How Tim Cook's Augmented Reality vision paid off for Apple

Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed to do the same with smartphone VR.

By Daniel Eran Dilger | 6 days ago

Suppliers readying for small-volume production of 'Apple Glass' in 2021

1 week ago

Suppliers readying for small-volume production of 'Apple Glass' in 2021

Sources within Apple's supply chain are corroborating rumors that the company's rumored "Apple Glass" augmented reality glasses will launch in 2021, with initial production to kick off in the first half of the year.

By Mike Peterson | 1 week ago

'Apple Glass' details leaked, will cost $499 and work with prescriptions

1 week ago

'Apple Glass' details leaked, will cost $499 and work with prescriptions

A prolific leaker has detailed Apple's forthcoming augmented reality glasses, and says that Apple will call them "Apple Glass"

By Mike Wuerthele and Malcolm Owen | 1 week ago

iOS 14 reveals 'Gobi' AR commerce app, Find My app with AR user feedback

1 week ago

iOS 14 reveals 'Gobi' AR commerce app, Find My app with AR user feedback

A new dump of data hidden within an internal iOS 14 build has surfaced online, revealing some of Apple's future plans for augmented reality on the iPhone.

By Mike Peterson | 1 week ago

Apple acquires virtual reality video streaming startup NextVR

2 weeks ago

Apple acquires virtual reality video streaming startup NextVR

Apple on Thursday confirmed that it has acquired NextVR, a California startup that produces virtual reality live events content.

By Mike Peterson | 2 weeks ago

Apple looks to the future of video conferencing with Memoji avatars

3 weeks ago

Apple looks to the future of video conferencing with Memoji avatars

Instead of every meeting attendee staring at a flat Zoom screen, Apple is looking to the future of video conferencing with Memoji-style avatars arranged in augmented reality around each meeting attendee.

By William Gallagher | 3 weeks ago

Lamborghini unveiling Huracan EVO Spyder entirely through Apple AR

3 weeks ago

Lamborghini unveiling Huracan EVO Spyder entirely through Apple AR

The Lamborghini Huracan EVO RWD Spyder will be unveiled on May 7, exclusively using Apple's AR Quick Look on user's iPhones and iPads.

By William Gallagher | 3 weeks ago

Valve abandons the macOS version of SteamVR

4 weeks ago

Valve abandons the macOS version of SteamVR

Valve has announced that SteamVR will no longer support macOS, although older frameworks are still available in beta form.

By William Gallagher | 4 weeks ago

AR firm Magic Leap lays off 1,000 employees as it pivots to enterprise

1 month ago

AR firm Magic Leap lays off 1,000 employees as it pivots to enterprise

Augmented reality startup Magic Leap is cutting about half of its workforce under coronavirus pressure, and is shifting away from consumer devices toward enterprise partnerships.

By Mike Peterson | 1 month ago

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Apple eyes video service NextVR for possible $100M acquisition

1 month ago

Apple eyes video service NextVR for possible $100M acquisition

Apple is looking to expand its augmented reality and virtual reality teams and patent hoard even more, with a rumored acquisition of California VR firm NextVR on the cards that may be worth $100 million.

By Malcolm Owen | 1 month ago

Apple researching trackpad & gesture combo for controlling AR

1 month ago

Apple researching trackpad & gesture combo for controlling AR

Rather than attempting to manipulate AR objects through gloves or a game controller, a peripheral like a trackpad could allow users to select and manipulate what they see in front of them.

By William Gallagher | 1 month ago

Apple partners with AR startup to become driving force in indoor navigation

1 month ago

Apple partners with AR startup to become driving force in indoor navigation

An augmented reality startup named Dent Reality has announced a new partnership with Apple Maps that could have wide-ranging implications for the Cupertino tech giant, the Apple Indoor Maps program, and augmented reality programs as a whole.

By Mike Peterson | 1 month ago

Facebook beats out Apple with exclusive AR glasses display buy

1 month ago

Facebook beats out Apple with exclusive AR glasses display buy

Facebook has forged a big deal with an AR display manufacturer to build a future augmented reality glasses platform with Plessey, a company that was once a rumored target of an Apple buyout.

By Mike Wuerthele | 1 month ago

iOS 14 leak reveals Apple AR or VR controller and testing software

2 months ago

iOS 14 leak reveals Apple AR or VR controller and testing software

According to data gleaned from a prerelease version of iOS 14, Apple appears to be using HTC Vive-like hardware to test its long-rumored augmented reality glasses or virtual reality headset.

By Wesley Hilliard | 2 months ago

Find My app in iOS 14 may gain missing person alerts and AR views

2 months ago

Find My app in iOS 14 may gain missing person alerts and AR views

Apple's Find My app may add an augmented reality mode in iOS 14 to help locate misplaced items a code leak suggests, as well as new alerts that will inform users when a person fails to arrive at a destination.

By Malcolm Owen | 2 months ago

Apple aiming for immaculate images in AR glasses & VR headset

2 months ago

Apple aiming for immaculate images in AR glasses & VR headset

From optimizing images, and replicating physical controllers within Virtual or Augmented Reality, to ensuring perfect audio, it's all in Apple's latest published work encompassing its rumored head-mounted display or AR glasses.

By William Gallagher | 2 months ago

Only 'iPhone 12 Pro' models expected have time-of-flight sensor

2 months ago

Only 'iPhone 12 Pro' models expected have time-of-flight sensor

Code found in an iOS 14 leak indicates two of the three upcoming "iPhone 12" models will have a time-of-flight sensor, suggesting the non-pro model will not.

By Wesley Hilliard | 2 months ago

Apple's AR headset may recharge wirelessly & use ultrasonic position location

2 months ago

Apple's AR headset may recharge wirelessly & use ultrasonic position location

Apple's long-rumored AR headset may include wireless charging points in the headband, locate its position in a space with ultrasonic imaging, and include an adjustable support structure to make it fit all users equally well, regardless of the size of their facial features compared to other people.

By Malcolm Owen | 2 months ago

Tim Cook launches AR civil rights education program with EdFarm

3 months ago

Tim Cook launches AR civil rights education program with EdFarm

Apple CEO Tim Cook's visit to Birmingham, Alabama was for an announcement involving the educational nonprofit EdFarm, which is going to provide access to Apple's coding and creation curriculum as well as teaching about civil rights through the use of augmented reality.

By Malcolm Owen | 3 months ago

Apple's AR headset or smart glasses may unlock your iPhone automatically

3 months ago

Apple's AR headset or smart glasses may unlock your iPhone automatically

Apple wants it to be easier for users to unlock multiple devices in quick succession, with the authentication of a head-mounted AR or VR headset or smart glasses potentially allowing other nearby items to automatically authenticate the user.

By Malcolm Owen | 3 months ago

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