French regulators couldn't find fault in Apple's App Tracking Transparency feature despite advertisers' concerns over small business revenue, and, as such, won't enjoin it even before it launches.
The French data protection authority is investigating Apple's advertising tools, in response to a complaint from a lobbyist group claiming Apple doesn't operate a level playing field with iOS app developers when it comes to user privacy.
TikTok and other tech giants in China may get around Apple's inbound App Tracking Transparency changes for iOS, by using a tool from a state-backed group to keep tracking users, even if users deny permission.
LinkedIn has announced that it will stop using the Identifier for Advertiser tracking tag ahead of the launch of Apple's App Tracking Transparency iOS 14 privacy feature.
An alliance of advertising and marketing firms has announced plans to work without Apple's previous IDFA, and adapt to the forthcoming App Tracking Transparency in iOS 14.
Citing uncertainty over Apple's iOS 14 App Tracking Transparency feature, some marketing firms are choosing to spend on Android advertising instead.
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Wesley Hilliard
Malcolm Owen
Mike Peterson
William Gallagher
