Rumors of an autonomous Apple car were rekindled on Friday after a report revealed the company recently hired Jonathan Cohen, now former director of Nvidia's CUDA Libraries and Software Solutions machine learning program.

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Microsoft is the only company poised to give Apple serious competition in terms of hardware, former Chief Executive Steve Ballmer commented on a Bloomberg TV show Friday morning.

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Apple's anticipated automotive project has led the company to recruit talent from competing companies both big and small. But its wooing of top-level engineers from a San Francisco-based electric vehicle startup is said to have been so significant, it caused that company to close its doors earlier this year.

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Tesla founder and CEO Elon Musk took to Twitter on Friday to conduct a bit of damage control after making seemingly disparaging comments about Apple's automotive ambitions and hiring practices.

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Entrepreneur Elon Musk is apparently unconcerned that Apple could become a potential rival in the electric car space, saying the Cupertino, Calif., tech giant is where former employees go if they "don't make it" at Tesla.

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Natural language processing firm VocalIQ, a U.K. company with a particular interest in voice control within automobiles, has reportedly been acquired by Apple, in a likely attempt to bolster its voice-driven personal assistant Siri.

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Apple's busy month continued not just with the launch of new iPhones and firmware updates, but also news of the first major malware infection on the iOS App Store, and rumors that an Apple car could hit roads as soon as 2019.

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Despite having no apparent personal knowledge of an Apple-built electric car, former General Motors vice chairman Bob Lutz proclaimed this week that shareholders should be "very upset" that Apple may be eyeing an entrance into the automotive business.

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Apple and its "Project Titan" team are reportedly reportedly working feverishly toward a planned 2019 launch of an electric vehicle, but the first model apparently will not be a self driving car.

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Even with a Sept. 9 press event in the rear-view mirror, major Apple stories kept on rolling this week -- particularly in the legal world, and in relation to the possibility of a self-driving car.

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California laws and regulations for self-driving cars may force Apple's "Project Titan" out of the shadows and into the public view, and sooner than some may have expected, according to a new report.

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With an internal goal of 2020 to begin building its own car, Apple faces a number of roadblocks in automotive manufacturing, which could lead it to partnering with another company in its vehicular venture, a source has indicated to AppleInsider.

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The number of Tesla employees leaving the electric carmaker for positions in Apple's own vehicle group is beginning to affect Tesla's future product roadmap, AppleInsider has learned.

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BMW's newly-installed CEO, Harald Krueger, remains as interested in his predecessor in partnerships with Apple and other tech firms, reports said on Monday.

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Investment firm Piper Jaffray doesn't expect a mythical "Apple Car" to be on the roads anytime soon, but the firm did advise its clients this week that the rumored project will affect shares of AAPL as investor expectations adjust.

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In recent weeks Apple has continued to hire more people likely working on Project Titan, its secretive automotive effort, profiles discovered on LinkedIn suggest.

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The alleged hiring war between Apple and Tesla continues behind the scenes, with one of the electric carmaker's top engineers switching sides and joining Apple, presumably to bolster its rumored automotive project.

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Daimler is open to "different types" of cooperation with Apple and Google, with the understanding their technology could be essential to future cars, Daimler's CEO said in a magazine interview published on Friday.

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Groundwork continued to be laid this week for Apple's rumored Sept. 9 press event, but the news that stole the show was the revelation that Apple is not only working on an electric car, but a self-driving one, as some had speculated.

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Apple's automotive project is said to be moving along quickly, with the company allegedly planning to rent a sprawling 2,100-acre property near San Francisco to work on its apparently self-driving "Project Titan."

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