BMW's newly-installed CEO, Harald Krueger, remains as interested in his predecessor in partnerships with Apple and other tech firms, reports said on Monday.

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Investment firm Piper Jaffray doesn't expect a mythical "Apple Car" to be on the roads anytime soon, but the firm did advise its clients this week that the rumored project will affect shares of AAPL as investor expectations adjust.

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In recent weeks Apple has continued to hire more people likely working on Project Titan, its secretive automotive effort, profiles discovered on LinkedIn suggest.

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The alleged hiring war between Apple and Tesla continues behind the scenes, with one of the electric carmaker's top engineers switching sides and joining Apple, presumably to bolster its rumored automotive project.

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Daimler is open to "different types" of cooperation with Apple and Google, with the understanding their technology could be essential to future cars, Daimler's CEO said in a magazine interview published on Friday.

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Groundwork continued to be laid this week for Apple's rumored Sept. 9 press event, but the news that stole the show was the revelation that Apple is not only working on an electric car, but a self-driving one, as some had speculated.

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Apple's automotive project is said to be moving along quickly, with the company allegedly planning to rent a sprawling 2,100-acre property near San Francisco to work on its apparently self-driving "Project Titan."

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Apple and BMW have in fact held talks about a potential Apple Car, but the German automaker has been reluctant to reach an agreement, as it is afraid it could just become a supplier to the world's largest company.

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Apple once again shattered corporate records in announcing its third quarter financial results, but some of the more interesting news this week percolated under the surface, hinting at long-term plans and trends.

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According to a report published Friday, Apple last fall initiated talks to partner with BMW on a rumored electric car project underpinned by the German automaker's i3 model before ultimately changing its mind.

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It came out Monday that Apple hired automotive manufacturing and quality control executive Doug Betts, suggesting the company is moving forward with a potential heavy industry project rumored to be an electric vehicle.

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Rumors of automotive product entries from Apple and Google are prompting carmakers to look beyond traditional toward revenue streams fueled by data, the first being a reported joint overture for Nokia's HERE mapping service worth billions of dollars.

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The week's news was dominated by the launch of Apple Music and Beats 1 on Tuesday, but other developments percolated under the surface -- including Apple losing its last appeal of a long-fought e-book antitrust case.

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A report on Tuesday claims Apple's secret automotive initiative is creating tension within the company's ranks as resource allotments are now gobbling up personnel from other divisions.

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Several events this week pointed to Apple's future plans, including a promotion for designer Jony Ive, comments from operations head Jeff Williams, and a takeover of augmented reality firm Metaio.

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As the CarPlay rollout slowly marches on and rumors swirl around a possible Apple-branded electric car, Apple operations chief Jeff Williams on Wednesday referred to cars as "the ultimate mobile device."

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Apple's recent acquisition of Coherent Navigation, a California firm that worked on high-precision satellite navigation projects for the likes of the U.S. Navy, might at first seem a bit outside of the iPhone maker's wheelhouse. But a closer look reveals what could, in fact, be an excellent match.

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Apple and battery maker A123 Systems are nearing the settlement of a federal lawsuit which accused the former of poaching engineers and scientists from A123 in an attempt to create a new battery division, according to court documents submitted this week.

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Following a recent trip to California, Fiat Chrysler Automobiles CEO Sergio Marchionne said he met with Apple's Tim Cook to discuss the tech giant's "intervention in the car," suggesting Cupertino is continuing work on new automotive technologies.

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During electric car maker Tesla's quarterly earnings call on Wednesday, company founder and entrepreneur Elon Musk said it would be great to see Apple enter the automotive industry, while allaying concerns that the Cupertino tech giant's poaching operations posed a threat to his company.

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