Apple is exclusive retailer of 'Parker,' world's first AR teddy bear
Children's toy startup Seedling on Tuesday launched Parker the Bear, an Apple store exclusive plush teddy bear that comes to life through iOS augmented reality effects.
AR
AppleInsider Staff
Microsoft partners including Samsung, Dell, Lenovo to launch slew of Windows VR headsets in coming weeks
In its push into the virtual and augmented reality market, which the company has branded as "mixed reality," Microsoft is leveraging its army of hardware partners, many of whom are releasing new virtual reality headsets over the next few weeks.
Neil Hughes
Watch: Apple goes all-in on augmented reality
Apple is going all-in on augmented reality with iPhone X, iPhone 8 and iOS 11. From hardware acceleration on the A11 Bionic chip to ARKit in iOS 11, check out all the new AR features consumers coming to Apple's product line starting Sept. 22.
Video: A sneak peak at iOS 11 Augmented Reality at the Apple Park Visitor Center
At WWDC17, Apple introduced ARKit, iOS 11's new dev tools for Augmented Reality. It demonstrated interactive 3D games spilling off a table on stage and offered a hands-on look at a simple app that placed virtual objects on a table its iPads could recognize as a 3D plane. This week, it unveiled a practical new real-world app for exploring the Apple Park project.
Daniel Eran Dilger
Apple invites developers, media to Cupertino HQ to showcase ARKit apps
Apple on Monday brought developers and the press to its Cupertino headquarters, seeking to promote its ARKit platform for creating augmented reality apps on the iPhone and iPad.
Roger Fingas
Apple CEO Tim Cook to make announcement in Austin on Friday [u]
An unverified tip claims Apple CEO Tim Cook is planning to make an important announcement in the augmented reality/virtual reality space in Austin, Tex., on Friday, and might also reveal the date of an expected September iPhone event, AppleInsider has learned.
Disney uses 'Pokemon Go'-like AR in iPhone app to promote upcoming 'Star Wars: The Last Jedi'
Disney is going to promote upcoming movie 'Star Wars: The Last Jedi' using augmented reality (AR) on iPhones and iPads, with a promotion that requires users to scan codes to unlock AR experiences with characters from the film using the 'Star Wars' iOS app.
Malcolm Owen
Apple experimenting with 'several different types' of augmented reality glasses - report
As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.
Apple R&D nears $3B per quarter in Q3 as work on AR, autonomous systems continue
Apple spent nearly $3 billion on research and development in the third quarter of 2017, a $377 million year-over-year increase that brings the company's six-month outlay on future projects to more than $5.7 billion.
Mikey Campbell
Mike Wuerthele
