The U.S. Patent and Trademark Office on Thursday published an Apple patent application detailing a method of inserting virtual objects into a real environment, and relocating or removing real objects from the same, using advanced hardware and complex algorithms.
At Tuesday's keynote speech for Facebook's F8 developer's conference, Facebook announced full Apple Music integration with Messenger is coming soon, plus an assortment of technologies and developer programs intended to boost augmented reality adoption for all users of the social media platform's apps.
Samsung on Wednesday confirmed a multitude of rumors by announcing its new flagship smartphone, the Galaxy S8 — a device with an OLED "Infinity" display and no physical home button, much like Apple's rumored "iPhone 8."
Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of shifting it from research into a consumer product.
Although Apple's rumored augmented reality glasses may be a distant prospect, a report said on Monday, Apple is making AR technology a priority and has assembled a high-profile team for the effort.
Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.
A new set of concept renders for Apple's "iPhone 8" — sometimes known as the "iPhone X" or "iPhone Edition" — envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.
Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.
The 3D laser scanning module that may make an appearance on the "iPhone 8" raises a number of questions, and a new report attempts to shed some light on the subject, including what model of iPhone it might appear on this year.
Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.
Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.
Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.
Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.
The latest — and more affordable — high-profile entrant into the emerging virtual reality space, PlayStation VR, is off to a successful start, suggesting consumers are more interested in advanced VR technology if it's available in a simple and economical product.
Adding to rumors of Apple's augmented reality ambitions, a report on Wednesday claims the company is working to bring unspecified AR features to its first-party camera app on iPhone.
Reiterated by a report on Wednesday, an executive for Valve's Steam digital delivery platform has declared that preliminary versions of the company's VR platform will be available for macOS and Linux very soon.
Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools for creation of the new media natively to Windows 10.
A fresh report about Apple's automotive ambitions claims that the company is continuing its shift away from building a whole car, and is instead developing software for self-driving vehicles, with recent hires being funneled into the effort.
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Mikey Campbell
Mike Wuerthele
Roger Fingas
Neil Hughes
