Apple hid AR trading card booster packs in the WWDC event page
An interactive set of AR cards can be found on Apple's WWDC event webpage in yet another example of its web-based AR format.
An interactive set of AR cards can be found on Apple's WWDC event webpage in yet another example of its web-based AR format.
A trademark for "realityOS" has been discovered, a filing that could mean WWDC 2022 will see the launch of Apple's dedicated VR and AR platform.
A new report details more of the hurdles that Apple has faced in developing its mixed-reality headset, including one stemming from a decision by former Apple design chief Jony Ive.
Apple recently showed its upcoming mixed-reality headset to members of its board of directors, suggesting that the device is nearing completion and could be ready for a launch soon.
Apple has reportedly struggled to get its secretive mixed-reality headset project off the ground amid both technical and leadership challenges, though the device may still see a 2023 release.
Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Apple has made it easy to see the Mac Studio on your desk before it ships thanks to augmented reality in iPhone and iPad.
The speculated launch of Apple's AR and VR headset in late 2022 is inching closer to reality, with the head-mounted display system allegedly entering a second round of engineering tests before heading into production.
References to a "realityOS" have been found in App Store upload logs, confirming previous rumors of the name and that apps will be available.
Development has reportedly begun at Google on an augmented reality headset, possibly launching in 2024, and aimed at rivalling Apple AR.
Apple's long-rumored mixed-reality headset could cost consumers over $2,000 when it eventually ships, with a report claiming the expensive development and components justifies the potential price.
Apple was far from first to market with the smartphone, the tablet, and now the item tracker. Despite that, it's the iPhone, iPad, and AirTags that people buy — and it will be the same with Apple AR.
Apple's VR and AR headset isn't intended for long periods of usage, with the company reportedly diverting away from the so-called "metaverse" vision in favor of shorter experiences.
Apple is making preparations ahead of a launch of its long-rumored AR and VR headset, by allegedly hiring Meta AR communications chief Andrea Schubert for a similar role.
Analyst Ming-Chi Kuo now claims that the forthcoming Apple AR headset will track hand movements, which will allow for the device to interpret gestures.
Analyst Ming-Chi Kuo has continued his reports on the forthcoming Apple AR headset, with details of its expected weight — and that of a followup device that is already in the works.
Investment bank Morgan Stanley has raised its Apple price target to $200, driven by what is expected from the company relatively soon, as well as short-term drivers like the App Store and iPhone supply.
Apple's 2022 product may include the company's next big thing, with a new Mac Pro, Apple's AR and VR headset, and an iPad Pro with wireless charging all expected to debut.
Analyst Ming-Chi Kuo has reaffirmed predictions that the first Apple AR headset will launch at the end of 2022, but now says it will be a much more powerful device than expected.
Investment bank Morgan Stanley has advised clients that AR will see "liftoff" once Apple enters the market, says launches are coming soon.
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