Morgan Stanley expects Apple to be 'game changer' in Augmented Reality
Investment bank Morgan Stanley has advised clients that AR will see "liftoff" once Apple enters the market, says launches are coming soon.
Investment bank Morgan Stanley has advised clients that AR will see "liftoff" once Apple enters the market, says launches are coming soon.
The rivalry between Apple and Meta appears to be mostly about privacy, but competition around augmented reality, wearables, and smart home devices could be brewing between the two tech giants.
Analyst Ming-Chi Kuo reiterates that production of the first Apple AR headset will begin in the fourth quarter of 2022, with the headset featuring Wi-Fi 6e connectivity.
Apple's mixed-reality headset could launch in 2022, a report claims, with the often-rumored head-mounted device expected to offer both AR and VR to consumers.
Apple is researching how "Apple Glass," or other future Apple AR devices, could skip tiny screens altogether, and instead use micro projectors to beam the images straight onto the wearer's retina.
Keeping with Apple's recent tradition, the company's upcoming Mac and AirPods event invite has a hidden augmented reality easter egg.
After being named one of the "titans" in Time's list of the 100 most influential people of 2021, Apple CEO Tim Cook talked to the publication about the environment, privacy, and his excitement of AR and AI.
Apple is aiming to produce displays with extremely high pixel densities for its virtual reality headset, with it requesting production samples for tools to make screens at up to 3,000 pixels per inch.
Deutsche Telekom's tech incubator Hubraum is opening itself up to iOS developers working on augmented reality applications, a program that includes development support from Apple.
Apple's VR or AR headset could move an avatar of the user based on monitoring the user's body movements, while its battery life could be lengthened by some clever data transmission techniques.
Apple is working on developing a system that could integrate spatial audio experiences into virtual or mixed reality platforms, potentially for a head-mounted device like Apple Glass.
Apple's AR headset or "Apple Glass" device may use a movable display to compensate for motion blur, while fresnel lenses could help keep the weight of the headset down for users.
Niantic is working with Hasbro and Tomy to produce "Transformers: Heavy Metal," a game that will use AR to bring the Autobots to a real-world setting, using the iPhone.
The long-rumored "Apple Glass" could provide digital images in AR that appear to be completely solid when overlaying the view of the environment, by selectively blocking elements of the screen to stop light from passing through.
Apple is due to launch an augmented reality headset in the second quarter of 2022, according to well-connected analyst Ming-Chi Kuo.
Snap, Inc. has unveiled its latest pair of augmented reality glasses, but this time around, the company is targeting developers instead of consumers.
Take a step back in time and walk through the world's first Apple Store as it appeared more than two decades ago.
The rumored Apple Glass could take advantage of force-sensing gloves, with a collection of sensors used to detect hand movements including typing on a virtual keyboard and how the user grips physical objects.
Apple wants to avoid the discomfort of a user taking off an Apple AR headset like "Apple Glass," and going from darkness to the brightness of the real environment around them.
Apple's augmented reality headset could automatically account for the difference between a user's point of view and an attached camera, while peripheral lighting could make it easier for a user's eyes to adjust to wearing an AR or VR headset.
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