Apple has considered ways to detect the eye movements of the wearer of a head-mounted display, such as the company's long-rumored augmented reality headset, one that uses a system of cameras and mirrors to work out the direction of the user's gaze while looking at virtual environments.
Apple is frittering away its lead in the augmented reality space after setting a rapid pace with ARKit in iOS 11 and advanced hardware in iPhone and iPad, according to KGI analyst Ming-Chi Kuo, who sees Chinese upstart Oppo gaining ground with less complex — and less expensive — solutions.
Apple's work on augmented reality could find a place in its ongoing automotive initiative, with the company considering ways to use AR to show information about the road ahead, including things that are out of the driver's vision.
Apple's work on developing MicroLED panels is slowly nearing mass production, according to the report, by partnering with TSMC to manufacture small panels for use in the Apple Watch and the rumored AR wearable device, potentially starting later this year.
A new batch of Apple patent applications published on Thursday by the U.S. Patent and Trademark Office shows Apple is still working on technology relating to virtual and augmented reality, with filings showing a multi-resolution system for creating VR content, headset concepts, and a 3D document editing system.
Virtual and augmented reality company Magic Leap has finally allowed developers to start producing content for its Magic Leap One Lightwear AR goggles and wearable computer, using GDC to launch its developer portal containing a software development kit and development guidelines.
The U.S. Patent and Trademark Office has published a pair of patent applications from Apple describing system of switching between selectively updating part of an LED display and the entire screen, one that is described in each application's abstract as being useful for virtual reality or augmented reality headsets.
Facebook is evaluating a new marker-based augmented reality feature in its app that provides users with AR experiences tied to specially marked physical objects, like mapping digital graphics over a movie poster.
Following up on a "Most Innovative Company" award, business magazine Fast Company on Wednesday published a wide-ranging interview with Apple CEO Tim Cook, covering topics like the stock market, long-term plans, and the importance of Apple Music to the bottom line.
Mattel brand Hot Wheels is continuing to embrace the use of mobile apps with it's toy cars, revealing the Augmoto track-based racing set with iPhone and iPad control and augmented reality, as well as announcing a remote controlled car soccer set based on the popular game 'Rocket League.'
Further signaling Apple's augmented reality plans, the company has joined LG and Valve in a $10 million investment into eMagin, a maker of "microdisplays" for both AR and VR technology. [Updated with denial by eMagin]
Occipital took to CES to show off its 3D scanning technology and how it can be used with iOS devices, including the Canvas app and Structure accessory that can quickly scan a room using an iPad, and the Bridge headset that turns an iPhone into a mixed reality device.
Toothbrush producer Kolibree's latest launch, the Magik Toothbrush, aims to make dental hygiene fun for children, with the augmented reality-enabled cleaning device turning the chore into a game that provides AR rewards if the child cleans their teeth properly.