At the start of 2017, it was thought that Apple was falling behind other companies in developing virtual reality (VR) and augmented reality (AR) related technologies in its products. By the end of the year, Apple has taken small steps towards establishing itself in the VR industry, but it has made great strides in the field of AR, with ARKit being the main driver for its progress.
To mark the 10th anniversary of the iPhone, Apple released the iPhone X — that's pronounced "ten," as the company is eager to point out. While it may not be an earth-shaking revelation, it's an important signpost for where Apple plans to be 10 years from now — assuming we're even still using smartphones in 2027.
Virtual and augmented reality company Magic Leap has taken the lid off the project that is has been working on for the last seven years, and has debuted the Magic Leap One Lightwear goggles and required wearable computer, with the set to ship at some point in 2018.
Apple chassis supplier Catcher has revealed it's working on a product line outside of its usual categories, which could hint at involvement in ambitious Apple hardware — such as a rumored augmented reality headset.
Amazon on Monday announced Sumerian, a platform for developers wanting to make virtual reality, augmented reality, and other 3D apps, including ones compatible with Apple's ARKit framework used on iPhones and iPads.
Apple researchers are pushing forward with efforts to bring autonomous vehicle systems to public roads, and last week published an academic paper outlining a method of detecting objects in 3D point clouds using trainable neural networks. While still in its early stages, the technology could mature to improve accuracy in LiDAR navigation solutions.
Freelancer site Upwork published a listing of the top twenty fastest growing skills of the more than 5,000 it tracks. The list cited Apple's Final Cut Pro X, Swift and Objective-C, along with nod toward new technologies in iOS 11, including Augmented Reality and Machine Learning.
The latest rumors of an in-development augmented reality headset from Apple are the latest in a long line of speculative reports attempting to determine the company's longterm AR intentions. Earlier patent applications and acquisitions seemingly indicate that the iPhone maker already has most of the parts in place to pull off the head-mounted display — once technology catches up.
Snap this week dramatically missed Wall Street estimates, reporting a net loss of $443.2 million — with a big write-off of $39.9 million in Snap Spectacles about a year after release. Should Apple jump in to the headset market as rumored, Snap's own wearable ambitions may only get worse.
With the groundwork now being laid in ARKit for iOS 11, Apple is said to be hard at work on a full-fledged augmented reality headset for launch as soon as 2020, running a new operating system dubbed "rOS," a new report claims.
Apple is looking beyond augmented reality in the long run, as a new patent filing suggests the company has examined the potential of full virtual reality kits not just for product testing, but for consumers as well.
Apple CEO Tim Cook once again hinted at the prospect of augmented reality glasses in an interview published on Wednesday, while quashing the idea of an announcement in the near future — and indirectly, the efforts of rivals like Microsoft.
Apple CEO Tim Cook continued his European tour on Tuesday with an interview discussing the benefits of augmented reality and ARKit, which with iOS 11 and a slate of new iPhones has become a major focus for the Cupertino tech giant.