Apple researching how to make televised sports more interactive through AR
Apple is researching how to enhance live sports with viewers able to choose their camera angle, and single out elements they want more information on.
Apple is researching how to enhance live sports with viewers able to choose their camera angle, and single out elements they want more information on.
Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed to do the same with smartphone VR.
Sources within Apple's supply chain are corroborating rumors that the company's rumored "Apple Glass" augmented reality glasses will launch in 2021, with initial production to kick off in the first half of the year.
A prolific leaker has detailed Apple's forthcoming augmented reality glasses, and says that Apple will call them "Apple Glass"
A new dump of data hidden within an internal iOS 14 build has surfaced online, revealing some of Apple's future plans for augmented reality on the iPhone.
Apple on Thursday confirmed that it has acquired NextVR, a California startup that produces virtual reality live events content.
Instead of every meeting attendee staring at a flat Zoom screen, Apple is looking to the future of video conferencing with Memoji-style avatars arranged in augmented reality around each meeting attendee.
The Lamborghini Huracan EVO RWD Spyder will be unveiled on May 7, exclusively using Apple's AR Quick Look on user's iPhones and iPads.
Valve has announced that SteamVR will no longer support macOS, although older frameworks are still available in beta form.
Augmented reality startup Magic Leap is cutting about half of its workforce under coronavirus pressure, and is shifting away from consumer devices toward enterprise partnerships.
Apple is looking to expand its augmented reality and virtual reality teams and patent hoard even more, with a rumored acquisition of California VR firm NextVR on the cards that may be worth $100 million.
Rather than attempting to manipulate AR objects through gloves or a game controller, a peripheral like a trackpad could allow users to select and manipulate what they see in front of them.
An augmented reality startup named Dent Reality has announced a new partnership with Apple Maps that could have wide-ranging implications for the Cupertino tech giant, the Apple Indoor Maps program, and augmented reality programs as a whole.
Facebook has forged a big deal with an AR display manufacturer to build a future augmented reality glasses platform with Plessey, a company that was once a rumored target of an Apple buyout.
According to data gleaned from a prerelease version of iOS 14, Apple appears to be using HTC Vive-like hardware to test its long-rumored augmented reality glasses or virtual reality headset.
Apple's Find My app may add an augmented reality mode in iOS 14 to help locate misplaced items a code leak suggests, as well as new alerts that will inform users when a person fails to arrive at a destination.
From optimizing images, and replicating physical controllers within Virtual or Augmented Reality, to ensuring perfect audio, it's all in Apple's latest published work encompassing its rumored head-mounted display or AR glasses.
Code found in an iOS 14 leak indicates two of the three upcoming "iPhone 12" models will have a time-of-flight sensor, suggesting the non-pro model will not.
Apple's long-rumored AR headset may include wireless charging points in the headband, locate its position in a space with ultrasonic imaging, and include an adjustable support structure to make it fit all users equally well, regardless of the size of their facial features compared to other people.
Apple CEO Tim Cook's visit to Birmingham, Alabama was for an announcement involving the educational nonprofit EdFarm, which is going to provide access to Apple's coding and creation curriculum as well as teaching about civil rights through the use of augmented reality.
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