Apple has continued its 'Behind the Mac' campaign in Japan by sticking with its current focus on animation, publishing a new video featuring Japanese animator, film-maker, and director of anime film 'Your Name' Makoto Shinkai.
Apple's latest "Behind the Mac" commercial released on YouTube is an animated affair, with the 30-second spot aimed at Japanese consumers celebrating occasions when Apple products appear in cartoons produced in the country.
Apple on Wednesday offered an early look at its soon-to-open retail outlet in the Marunouchi district of Tokyo, showing off next-generation styling and the use of natural materials at what will be the company's largest brick-and-mortar store in Japan.
Trade wars are continuing to prompt Apple to rethink some of its manufacturing and supply chain options, with the iPhone maker said to be examining the situation of an ongoing tiff between South Korea and Japan, one which could lead to Apple using China's BOE for future iPhone display panels.
The cost of flash memory could rise and impact the cost of production for the Mac Pro and other hardware in the future, as memory producer Western Digital and Toshiba revealed a mid-June power outage temporarily lowered its production capacity, destroying 15 exabytes of storage.
Beginning July 4 Japan is imposing new restrictions affecting South Korean tech companies, including key Apple suppliers Samsung and LG, in retaliation for a Korean court ruling finding Nippon Steel must pay for forced Korean labor during World War II.
The Japanese government on Wednesday confirmed plans to develop an app capable of reading NFC tags on "My Number Cards," or Individual Number Cards, this fall, streamlining related processes like filing tax returns.