Morgan Stanley raises Apple stock target to $315, citing incredible 2026

Morgan Stanley has raised its Apple stock price target to $315, with the stock still a core overweight pick for the analysts heading into 2026.

Malcolm Owen 5 months ago 6

iPhone 17 demand continues to beat analyst expectations

Investment firm Morgan Stanley says that the initial very strong demand for the iPhone 17 family is continuing, and just based on that, Apple should slightly exceed Wall Street expectations for the quarter.

William Gallagher 7 months ago 3

Jefferies' bearish Apple stock guesswork continues with iPhone 18-related downgrade

A historically bearish analyst firm who's been underwater on Apple stock for years has downgraded the stock to underperform, arguing that investors are placing too much faith in the upcoming iPhone 18.

Andrew Orr and Mike Wuerthele 8 months ago 5

Higher iPhone 16 builds raise hopes for Apple's holiday season

Morgan Stanley analysts have raised their iPhone 16 build estimates, signaling stronger than expected demand heading into Apple's September quarter.

Andrew Orr 9 months ago 0

Morgan Stanley upbeat about Apple's Q3 fortunes in spite of tariff troubles

Apple's Q3 results are expected to be strong, with Wall Street-beating figures for the quarter according to analysts at Morgan Stanley.

Malcolm Owen 10 months ago 0

Users demand a big discount to pay for subscriptions out of the App Store

Big developers are hoping that US users will be tempted to buy subscriptions outside of the App Store, but a survey suggests that the few that shift will need to be tempted by giant discounts.

Malcolm Owen 1 year ago 11

iPhone buyers worldwide may see higher prices because of Trump's tariffs

Every iPhone buyer in the world may get hit with the side-effects of President Donald Trump's tariffs, as Apple may choose to hike prices everywhere to keep profit margins up.

William Gallagher 1 year ago 27

Apple's services revenue trajectory more uncertain than ever

Investment firm Morgan Stanley says that the ever-increasing growth of Apple's Services could be over, as search and AI are either a threat — or a boon.

William Gallagher 1 year ago 0

Developers will have a hard time getting App Store users to buy directly

Even if developers discounted their prices by the whole 30% Apple would take for the first year of a subcription, a new report says it wouldn't be enough to get most users away from the App Store.

William Gallagher 1 year ago 17

Consumers get ahead of tariffs, Morgan Stanley hikes AAPL price target to $235

Morgan Stanley hiked its Apple stock price target to $235 because instability created by the Trump administration's tariffs may be a boon to Apple's bottom line — at least in the short term.

Wesley Hilliard 1 year ago 0

Tariffs not stopping Americans from wanting new iPhones with Apple Intelligence

Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone — and that they want Apple Intelligence, especially if they can also get a thin or foldable model.

William Gallagher 1 year ago 12

Apple's high storage prices may be key to mitigating iPhone 17 Pro price rises

Investment firm Morgan Stanley theorizes that Apple has long-term options to protect its iPhone 17 Pro prices from tariff hikes, including steering buyers to larger storage capacities, which have a greater profit margin.

William Gallagher 1 year ago 10

US big tech caught by surprise by the magnitude of Trump's tariffs

Investment bank Morgan Stanley believes that the CEOs of US big tech were unprepared for how steep Trump's tariffs ended up being, and will now — probably unsuccessfully — try to persuade him to make changes.

William Gallagher 1 year ago 8

Morgan Stanley slashes AAPL price target to $252 on lower iPhone upgrade rate fears

A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.

Mike Wuerthele 1 year ago 6

After strong earnings, Morgan Stanley inches up AAPL target to $275

Apple's latest earnings have impressed some investment advisors, with Morgan Stanley inching its Apple stock price target up to $275 mostly because of the long-term strength of Services.

Mike Wuerthele 1 year ago 8

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