Apple's stock has risen sharply to take it ahead of Microsoft again, following investment analysts predictions of an iPhone upgrade super cycle because of Apple Intelligence.
Apple Intelligence is an important catalyst for iPhone and iPad sales, according to Morgan Stanley, which has also declared it to be its top stock pick.
Apple stock was having a tough year after some early gains — until investors erased the loss after Thursday's earnings report.
Investment bank Morgan Stanley says there are signs of increased iPhone, Mac, and Services revenue for Apple, but it has cut its target price by $10.
One investment firm isn't so sold on tales of disastrous iPhone order cuts, and instead, is bullish on what they see as better than expected order volume across Apple's supply chain.
Analysts at investment bank Morgan Stanley say that Apple was too far behind in the car market, and cancelling the Apple Car means it can put its resources to better use in AI.
Wowed by their experience with Apple Vision Pro, analysts at investment bank Morgan Stanley see "immense" long-term potential for the Spatial Computing headset that Wall Street has yet to fully appreciate.
Investment bank Morgan Stanley says Apple's forthcoming earnings call will be "a clearing event," that stops short term concerns and gets investors looking at the company's signs of future growth.
Investment analysts at Morgan Stanley have raised their target price for Apple based on the outlook for Services, iPhone 15 gross margins, and high consumer interest in Vision Pro.
A new report from Morgan Stanley concludes that while Apple is saying little about AI, it is ready to profit as consumers adopt AI-based tools in everyday life.
Supply issues with the iPhone 15 Pro and iPhone 15 Pro Max will push sales into the next quarter, says Morgan Stanley, which has consequently cut its Apple price by $5.
Morgan Stanley warns investors to stick with Apple despite China rumors making the stock price tumble.
Analysts at Morgan Stanley say they believe predictions that sales of the iPhone 15 range will be "muted" are wrong, and the iPhone will only get stronger going in to 2024.
Investment bank Morgan Stanley's analysts are expecting Apple's June earnings to be as expected, but also claim that the quarter ending in September will see much higher growth.
Apple's drive to increase its iPhone presence in India will be financially powerful, leading Morgan Stanley to raise their stock price target for the company.
While Apple's second-quarter results are expected to meet Morgan Stanley's estimates, investors should look beyond a potentially poor June quarter result, and not panic.
Investment bank Morgan Stanley has raised its Apple price target for the first time in eight months, based on its expectation of new launches and a possible iPhone subscription program.
Despite what remains an incredibly challenging environment for computer hardware manufacturers, Morgan Stanley thinks Apple stock is the best buy for 2023 because of an exciting year ahead for the company.
Apple continues to be the best stock pick among computer producers, according to Morgan Stanley, with the overall PC market hitting its lowest point in about two decades.
With lower than normal iPhone shipments, Morgan Stanley is following consensus for Apple's first quarter results for 2023.
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William Gallagher
Malcolm Owen
Mike Wuerthele
Kasper Jade
