There are a lot of exciting features in the Google Pixel 4. Even if the entire Pixel 4 package is flawed, there are still features that it has, that we like so much that we hope Apple adopts them for the next generation iPhone.
Google's Pixel 4 is the ideal, undiluted Android experience, and has features to separate itself from the rest of the pack. AppleInsider puts it side-by-side versus Apple's iPhone 11 lineup to see how they compare in specs and benchmarks.
Google has started to tease the Pixel 4, an upcoming refresh of its Android smartphone, by tweeting an image of the mobile device's rear featuring a large square camera bump, one that seems similar in concept to the one rumored to be included in Apple's 2019 iPhones.
When Google decided to stop rebranding its partners' Androids as Nexus models and launched its own Pixel phones three years ago, it targeted the camera as its best hope for standing out in a crowded, competitive smartphone market. That strategy failed in 2016, 2017, and in 2018. This year, Pixel 3 sales actually fell. Now, Google is back with a Nexus-priced phone in a market being devastated by even cheaper commodity.
After dumping support for its last remaining Android Pixel C tablet last spring, Google is starting off 2019 with another major retreat in its hardware lineup — including the cancellation of various concepts in development.
Google is seemingly following the same trend as other Android smartphone producers for the next generation of Pixel devices, a video leak suggests, by copying the iPhone X's use of a notch at the top of the display in a device believed to be the Pixel 3 XL.
Ten years ago, Google offered Taiwan's HTC a lifeline of sorts in the form of an Android partnership for the original HTC Dream, followed by Nexus One. However, the former Windows Mobile contract manufacturer hasn't fared so well since. Google's last two years of HTC-built Pixels have done nothing to help the struggling company.
Consumer tech reporting by Bloomberg spent the last year aggrandizing Google's Pixel business while portraying Apple's iPhone X as a miserable, disappointing failure—supposedly informed by sources "familiar with" Apple's supply chain. Oddly enough, while Bloomberg's reporting on iPhone X was disastrously wrong, it made no effort to look for troubling concerns among Google's suppliers.
Back at the beginning of 2010, Google felt quite confident that its Android platform would crush Apple's iPhone in the same way Microsoft Windows had marginalized Mac sales into relative obscurity with 2 percent market share in the late 1990s. However, Apple changed the game by launching another new iOS product: iPad. It split Google's focus and demonstrated that Android as a platform couldn't turn a bunch of commodity PC and phone makers into an innovative, creative challenge to Apple. Eight years later, Google appears ready to give up on tablets entirely.
For decades, market research firms have been confidently asserting that the "winners" in PCs, tablets, smartphones and other consumer electronics are not firms that are profitable or even sustainable, but merely those shipping the largest volumes at any given time. This has enabled them to crown a successive line of failed players, then rapidly move on to a new "winner," often within the same year. The bigger problem for this sort of flawgic is that the game itself is changing.
Across 2017, Google heavily promoted its Pixel phone brand. Despite being lauded as being "the world's most valuable brand" and its status as the world's largest purveyor of advertising, all of Google's global efforts, including DoubleClick and YouTube, resulted in inconsequential Pixel sales. Worse than its failure to sell hardware is the fact that Google has proven that its advertising simply isn't very effective.