In a poll of prospective iPhone purchasers, 84 percent of buyers say they'll get a pricey iPhone X or larger iPhone Plus model, pushing UBS to raise AAPL's price target to $210.
Investment firm UBS remains bullish on the future of the iPhone, with its latest research suggesting Apple is on track to ship a record 49 million iPhones in the current September quarter.
In making its case for investors to buy Apple stock, investment bank UBS this week made an interesting analogy, comparing the iPhone maker to growing fast food restaurant Shake Shack, saying the two companies are responsible for "the era of consumer experience."
Analysts on Wall Street came away generally pleased with this week's announcement of Apple Watch launch details, viewing the new platform as a way to extend the company's valuable ecosystem and generate more revenue from high-margin products.
Demand for the iPhone 6 continues to outstrip Apple's ability to keep up with supply, as a new survey from UBS has led the investment firm to increase its projected sales for the March quarter to a whopping 58 million units.
Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests that the blockbuster sales of the iPhone 6 lineup are mostly driven by the 4.7-inch model, though the 5.5-inch iPhone 6 Plus has still captured a considerable size of the market.
Investment firm UBS heaped praise upon Apple on Wednesday, advising Wall Street to buy in on the strength of Chief Executive Tim Cook and his strategy to push the iOS platform "everywhere."
While some pundits question whether Tim Cook can steer Apple to new successes in a post-Steve Jobs era, investment firm UBS on Monday came out in full support of the Apple CEO, calling him the "right man for the time."
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Mike Wuerthele
Neil Hughes
