Topic: Future Hardware
02/27/2015, 09:02 am
Apple's marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion's holy scripture blessing the new device with a two-page spread that calls the Watch "a small revolution" ready to impress.
02/26/2015, 09:02 am
Imagination Technologies, the company who designs the graphics processors used in Apple's A-series chips, unveiled the PowerVR GT7900 on Thursday, a so-called "super-GPU" that will power affordable game consoles, and could be a candidate for a future Apple TV refresh.
02/25/2015, 01:02 pm
As the April launch of the Apple Watch fast approaches, Apple has taken out a major 12-page ad in the latest issue of fashion magazine Vogue, and also included a video version in the digital iPad edition.
Rumor: Tim Cook reveals waterproofing on Apple Watch has improved since unveiling, can be worn in shower
02/25/2015, 10:02 am
Apple Chief Executive Tim Cook was reportedly overheard telling a retail employee in Germany that he wears his Apple Watch in the shower, which would suggest that the water resistance of the wrist-worn device has changed since it was first announced last year.
02/25/2015, 08:02 am
In yet another sign that the forthcoming Apple Watch is poised to shake up the wearables market in a big way, the average smartwatch sold in 2014 for just over half of the Apple Watch's $349 starting price.
02/23/2015, 08:02 am
With its latest recruiting efforts, Apple is allegedly targeting "experts in next-generation technology" from rival Samsung, offering raises and competitive benefits to lure talent to California.
02/19/2015, 03:02 pm
In yet another sign of how Apple may market its upcoming wearable device to the high-end fashion market, the Apple Watch is rumored to be featured in a display inside Paris's Galeries Lafayette.
02/19/2015, 01:02 pm
A123 Systems, which filed a lawsuit this month accusing Apple of unfairly poaching its engineers, is best known for creating large lithium-ion batteries used in futuristic high-performance electric automobiles, a specialty that may have played a key role in Apple's interest in its employees.
02/18/2015, 05:02 pm
Supermodel Candice Swanepoel, best known for her work as a Victoria's Secret Angel, will be the first woman to don the upcoming Apple Watch in a U.S. magazine cover shoot with the March issue of women's lifestyle magazine SELF, suggesting Apple is quickly expanding marketing efforts beyond fashion and into fitness tracking.
02/18/2015, 01:02 pm
Following a five-year run in Detroit that saw him inexplicably chosen to oversee General Motors, longtime telecom executive Dan Akerson has elected to weigh on in Apple's possible entry into the carmaking arena, saying that Cupertino has "no idea what they're getting into."
02/17/2015, 11:02 am
Apple may be planning an expansion of its Touch ID fingerprint authentication technology to its portable computers and peripherals in advance of a larger Apple Pay rollout, according to a Tuesday report out of Taiwan.
02/17/2015, 09:02 am
In a concept similar to Samsung's Gear VR, Apple has been awarded a patent for a device that would allow an iPhone to serve as the display for a portable virtual reality headset.
5M+ Apple Watch units to be built for launch, 18k gold 'Edition' could be Apple's most expensive product ever
02/17/2015, 08:02 am
Apple and its suppliers are gearing up for the debut of the Apple Watch in April, with the company reportedly ordering between 5 million and 6 million units with prices ranging from $349 to thousands of dollars.
02/16/2015, 10:02 pm
In designing its first wearable device in the Apple Watch, Apple looked to incorporate a variety of highly advanced health functions with an eye on creating a holistic monitoring device, but ultimately scrapped those plans due to technological and regulatory hurdles.
02/14/2015, 10:02 am
In the latest high-profile claim surrounding Apple's rumored electric car project, Reuters on Saturday cited sources who believe the company has been interacting with automotive suppliers and car manufactures in an attempt to learn how to develop an autonomous car.
02/13/2015, 06:02 pm
The smoke surrounding rumors of an Apple-branded vehicle has begun to thicken, as a new report says that Apple is indeed working on an all-electric vehicle that would take the shape of a minivan, with a huge team tasked to the project.
02/13/2015, 02:02 pm
Rumors of a new vehicle-related project underway at Apple continue to surface, with yet another report claiming on Friday that the company has been on a hiring spree for its secret new initiative.
02/12/2015, 09:02 am
In its quest to build smaller phones that still somehow offer better photo taking capabilities, Apple has revealed a new concept that would offer improved optical image stabilization using mirrors.
02/10/2015, 04:02 pm
With the launch of new MacBook Air models featuring Intel's latest-generation Broadwell processors just around the corner, Apple has begun taking steps to prepare its international distribution partners for the updates, and to sell off remaining inventory of existing Air models, AppleInsider has learned.
02/10/2015, 11:02 am
The latest Embedded DisplayPort standard will help pave the way for future ultra-high resolution displays and better battery life when it adds support for 8K screens starting in 2016.