As part of its iOS update released on Tuesday, Apple pushed out a new software build for the Apple TV set-top box, which includes a "brand new style" for the integrated Hulu Plus service.

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Apple on Tuesday quietly updated the Apple TV set-top box, adding a new application for the Hulu Plus streaming video service.

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CBS boss Les Moonves revealed in an earnings call on Thursday that his company had been approached by Apple about a potential streaming TV service that would share ad revenues, but the network declined to strike a deal because it prefers to license its content.

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As dissatisfied consumers return purchases of rival set-top-boxes in droves, Apple's market-leading Apple TV continues to achieve moderate success, selling roughly 500,000 units per quarter as the 2011 holiday shopping season approaches.

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Apple may be looking to grow its share of the video market through an aggressive acquisition, as sources have reported that the company is considering placing a bid in an auction for the popular streaming video service Hulu.

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In response to Apple's newly revised rules for subscription applications on iOS, Hulu Plus has removed a link to its website where users can buy a subscription outside of the confines of the App Store.

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Apple this week revised its rules for in-app subscriptions, and no longer requires that subscriptions purchased outside of an iOS application have the same price or less.

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Software currently available in the iOS App Store that does not comply with Apple's newly enforced in-app subscription rules, such as the Amazon Kindle or Hulu+ applications, have until June 30 to comply or they could be removed.

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Apple has quietly discontinued its compact wired keyboard, and only offers the full-size wired option on its store. Also, Hulu Plus, the recently launched $7.99-per-month TV service for iPad, iPhone and other devices, has "exceeded expectations" in attracting subscribers.

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Google on Wednesday introduced a new mobile editor for its Google Docs productivity service, while Hulu Plus officially launched with a monthly rate of $7.99, $2 less than it charged during its "preview" phase.

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Internet video host Brightcove, among the first to begin supporting iPhone-compatible H.264 video and HTML5, is now moving to support Apple's open HTTP Live Streaming format as well, hammering another nail into the coffin of Adobe Flash and Microsoft's Silverlight.

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Hulu on Tuesday released a its long-rumored iOS application for the iPhone and iPad, but the free software requires a $9.99-per-month subscription to Hulu Plus, currently available as a "limited preview."

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A Verizon Wireless web promo for its Droid-branded Android phones originally promoted the upcoming Droid X as having a "720p screen," stoking some brief excitement that iPhone 4 and its Retina Display might be eclipsed, at least until the error was corrected.

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Originally rumored to launch as soon as next week, Hulu's planned $10-a-month subscription service for advance content and access via an iPad application remains in the works.

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Video streaming service Hulu posted and quickly retracted an item on its official blog Thursday, in which the company stated that it doesn't see HTML5 in its immediate future.

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Online streaming service Hulu is expected to introduce a $9.95-per-month subscription plan on May 24, but the company reportedly fears a free streaming application from ABC for the iPad could undermine its efforts.

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While content providers intend to bring Hulu to the iPad, the TV streaming service would likely be offered by subscription only on Apple's new hardware, according to a new report.

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Hulu is rumored to be working on an iPad-friendly version of its site which could be ready by the iPad's March launch date.

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NBC has tentatively dipped its toes back into iTunes' waters. Also, Caris & Company has raised its estimates for Apple; Piper Jaffray sees Vodafone as having no iPhone exclusives; iTunes France may be the next to have a full-fledged video store; and yet another alleged 3G iPhone photo has appeared at AppleInsider's door.

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