Malcolm Owen
Nobel Peace Prize laureate and women's rights activist Malala Yousafzai is continuing her relationship with Apple by agreeing to a multi-year programming deal for Apple TV .
The deal, announced by Apple on Monday, will have Malala and her production company Extracurricular working with Apple on new Apple TV+ programming. This is said to cover dramas, comedies, documentaries, animation, and children's series, with a view to inspiring people around the world.
"I believe in the power of stories to bring families together, forge friendships, build movements, and inspire children to dream," said Malala. "I couldn't ask for a better partner than Apple to help bring these stories to life. I'm grateful for the opportunity to support women, young people, writers, and artists in reflecting the world as they see it."
Malala joins an ever-growing roster of celebrities and other major names working with Apple to produce content for its streaming service. The list includes Oprah Winfrey, Steven Spielberg, Jon Stewart, Martin Scorsese, and Idris Elba.
Apple has supported Malala repeatedly over the years, including supporting the Malala Fund in 2018 to help provide education to girls living in developing countries. Malala also visited Apple Park in August 2018 to discuss the partnership with CEO Tim Cook and VP of Environment, Policy, and Social Initiatives Lisa Jackson.
In 2019, Cook and Malala met once again to discuss teaching girls to code and the role of technology in education.
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28 Comments
Netflix has a subtle way of increasing awareness of societal issues as part of a broader story arc. It makes people who wouldn't normally think about those issues take note, and it fits with the story. Apple's obsession with ramming unadulterated wokeness down people's throats only makes those who are already rabid progressives worse, and people who are more centrist just ignore this kind of programming altogether; and IMO, it taints their view of Apple. If Cook wants to commandeer a company to push societal change and his progressive agenda, he's chosen the wrong one to do it with.