Twitter has added a new splash page asking users to enable ad tracking in compliance with new Apple App Tracking Transparency rules in iOS 14.5.
In version 8.65, Twitter users will begin seeing a new popup asking them to enable ad tracking to "keep ads relevant." Tapping on "Continue" will bring users to Apple's Settings page for ATT.
Recent data suggests that only 4% of users will opt in to ad tracking — though that figure has risen slightly over the past few days — with roughly 96% asking an app not to track them.
In contrast to companies like Facebook, which has a vocal critic of the feature, Twitter has been relatively quiet. Back in February, Twitter said that ATT would have a "modest impact" on its revenue.
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