A prominent patent law blogger has again raised the argument that Apple's patented features have very little value, while stopping short of saying that Samsung should just stop using the infringing technology.
Samsung on Friday brought up VP of Android Engineering Hiroshi Lockheimer as its first witness in the second California Apple v. Samsung patent trial in a bid to prove the Korean company's devices did not copy Apple's. The main argument: Google invented certain features before Apple patented them.
Samsung's success in selling the world's leading volumes of phones through intense, expensive marketing efforts appears to be supporting Android as a platform, but Samsung's internal documents show it has plotted for years to compete against Google with its own mobile OS.
Apple's critics contend that it either doesn't have innovative inventions worthy of patents, or has grossly overestimated the commercial value of its patents. Apple Data Detectors is one example that proves both ideas are wrong.
During testimony in the second California Apple v. Samsung patent trial on Tuesday, an Apple damages expert revealed the full damages claim stands at $2.19 billion for lost profits and reasonable royalty fees on five alleged infringed patents.
Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.
While the tech media has devoted lots of attention to Apple's concerned reaction to Samsung's 2012 marketing blitz, evidence likely to be presented during the Apple vs Samsung trial shows that it was Samsung that targeted its attention on "beating Apple" as its "#1 priority" for 2012.
In the original Apple vs Samsung patent trial, Apple made the Galaxy a star witness by presenting a "copy cat" document that detailed every difference with Apple's iPhone paired with advice on how to more closely copy it. For the second trial, Apple has dug up several more Copy Cat docs detailing the evolution of Samsung's "slavish copying," particularly evident with Slide to Unlock.
An email Apple cofounder Steve Jobs sent to his top executives outlines the vision he had for the company in 2010, including future iPhone iterations, "Apple TV 2" and changes to MobileMe that hoped would leapfrog Google's cloud services.
During the Apple v. Samsung patent trial on Friday, Apple software engineer and head of the company's human interface team Greg Christie took the stand to offer background on the original iPhone, specifically the "slide-to-unlock" feature.
An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.
Just hours after Apple filed a motion asking to show evidence of alleged misleading and false statements delivered by Samsung counsel in the companies' second California patent trial, a district court judge late Thursday largely denied the request in a way that could narrow Apple's case moving forward.
As the first day of Apple's second California patent trial against Samsung drew to a close on Tuesday, the suit's first witness, Apple SVP of Worldwide Marketing Phil Schiller, took the stand to deliver testimony nearly identical to that given twice before during the first Apple v. Samsung case.
After a day-long selection process, the jury for Apple's second California patent trial against Samsung has been decided and proceedings are set to kick off on Tuesday with Apple's first witness: the company's SVP of Worldwide Marketing Phil Schiller.
Apple's second patent infringement trial against Samsung begins today, outlining a battle that the two sides are waging in very different ways. Apple will be expanding upon its legal strategy outlined in the first trial, while Samsung is starting over with an entirely new tactic aimed at devaluating Apple's inventions so it can continue using them for virtually nothing.
Samsung has raised objections to a "how patents work" video created by the Federal Judicial Center to provide jurors with an introduction to the patent system, claiming it would be "highly prejudicial" to expose jurors to the idea that Apple invented original products worthy of being patented.
In 2011, the world's two most profitable mobile phone makers engaged in a global IP war that continues to this day. As Apple and Samsung prepare for their second trial, it's useful to review why many onlookers were so ill informed about the first one: Wikipedia.