Industry veteran Chris Thorne is Apple's Beats chief marketing officer
Apple's Beats by Dre has installed marketing industry veteran Chris Thorne as its new chief marketing officer, "effective immediately," the company announced on Monday.
Apple's Beats by Dre has installed marketing industry veteran Chris Thorne as its new chief marketing officer, "effective immediately," the company announced on Monday.
Fresh weekly Apple deals are here, with savings of up to $210 off new MacBook Pros and prices starting at $1,699. Apple's 9.7-inch iPad is also on sale, with instant discounts of $80 to $100 off.
Continuing its theme of Beats headphones as a fashion accessory, Apple on Monday revealed four new Solo3 Wireless colors, dubbed the "Club Collection."
Following a start to preorders in France, Germany and the UK last week, Apple on Friday quietly initiated sales of Beats' Powerbeats Pro headphones in Australia and China.
Aftermarket repair firm iFixit on Thursday posted its teardown of Beats' Powerbeats Pro, revealing the headset's components and construction share a number of similarities with Apple's latest AirPods model.
Powerbeats Pro, Apple's all-wireless earbuds for those with an active lifestyle, have gone up for preorder in the United Kingdom, France, and Germany, almost a month after the Beats-branded audio accessories became available to purchase in the United States.
Apple maintained clear control of the global wearables market in the March quarter, but saw its share erode in the face of giants from China and Korea.
According to the Beats by Dre UK Twitter account, the black Powerbeats Pro will be available to pre-order Friday, May 31 for customers in the United Kingdom, France, and Germany.
Apple's all-wireless Powerbeats Pro earbuds became available for preorder on Friday, but U.S. delivery times have already slipped past the official May 10 launch.
One highlight from Apple's financial results was that its "Wearables, Home, and Accessories" business hit a Q2 record, racking up $5.1 billion in revenue.
Apple will be opening up pre-orders for the Powerbeats Pro from May 3, allowing consumers the first opportunity to purchase Beats' take on the AirPods wireless earphones concept ahead of its shipping date on May 10.
While Apple's Beats will be launching the Powerbeats Pro in May as promised, only the black model will be available at first, the company says.
Apple is promoting the Beats by Dre Powerbeats Pro with a new commercial on YouTube, using an array of celebrity athletes to show how the wireless earphones can be used without fear of being lost while working out or performing intensive activities.
Beats has launched its Powerbeats Pro wireless earphones, the brand's first foray into completely wire-free earphones that offers the same benefits of Apple's AirPods but in a design that is more useful for listening while working out or playing sports.
Powerbeats Pro, a take on Apple's AirPods wireless headphones concept by Apple-owned Beats, has been spotted in pre-launch advertising in Hollywood.
Buried in Monday's iOS 12.2 release are images and an animation of Beats' previously-rumored, unreleased AirPods equivalent, referred to as "Powerbeats Pro."
The Apple-owned Beats may be preparing its own take on the AirPods concept, as the luxury headphone brand is reportedly preparing to launch a cord-free version of its eponymous PowerBeats, potentially within the next month.
Apple sold around 35 million AirPods during 2018, Counterpoint Research estimated on Friday, adding that the company represents the most popular "hearable" brand in the U.S. at the moment.
Apple's Beats is linking with a Japanese fashion brand, Sacai, to sell a special-edition BeatsX — but you may have to book a ticket to France to have a shot at it.
Some five months after Apple inked a deal to make Beats the official supplier of audio products for the National Basketball Association, the company on Thursday announced availability of "NBA Collection" Studio3 Wireless models that sport colors and livery from six teams.
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